Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

In years past, PCMA had relied on email as the primary channel to promote their annual Convening Leaders event. But as they launched marketing for their 2022 conference, the team saw immediate signs that their tried-and-true strategy wasn’t working. With Hum data at their fingertips, PCMA was able to refresh their email marketing strategy, target key segments with tailored messaging, and successfully reach their audience for Convening Leaders.

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