Navigating A Data-Driven Future: Key Insights from Platform Strategies
The marketing landscape is shifting drastically, and industry leaders gathered at Platform Strategies 2023 to discuss. Panelists highlighted the rising importance of first-party data, personalization, and author experience to understand audiences and evolve from B2B to B2C strategies.
Laura Simis- Growth
Case Study: CRA Drives 1,000+ New Newsletter Sign-ups Using Data
- Growth
Case Study: Silverchair Uses Data to Identify Marketing Leads
- Growth
How Can Publishers Build Relationships with Their Readers?
- Technology
Zero-Party to Third-Party Data: What's the Difference?
- Technology
5 Ways to Protect Your Association From A Data Breach
Culture & News
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- Culture & News
Hum Recognized as a “Dotcom to Watch” at APE 2023
Hum was featured as one of six “Dotcoms to Watch” at the APE 2023 conference in Berlin.
Laura Simis - Growth
How Scholarly Publishers Can Market to Authors
Authors want to be read by their peers, and the esteem of publishing in high-prestige journals may have once been enough to sway them. But under gold OA models, scholarly publishers must find new tactics and technology to market to and deliver a better experience for authors.
Laura Simis - Growth
Case Study: How SSP uses Data to Engage Scholarly Kitchen Readers
See how the Society for Scholarly Publishing uses Hum to connect real-time member and audience feedback from The Scholarly Kitchen readers to improve digital experiences and connect over 1,700 members to resources that fit their interests and behaviors.
John Challice