Navigating A Data-Driven Future: Key Insights from Platform Strategies

Navigating A Data-Driven Future: Key Insights from Platform Strategies

The marketing landscape is shifting drastically, and industry leaders gathered at Platform Strategies 2023 to discuss. Panelists highlighted the rising importance of first-party data, personalization, and author experience to understand audiences and evolve from B2B to B2C strategies.

Culture & News

Content

Engagement

Growth

Technology

Revenue

Top stories