How CyberRisk Alliance is using CDP Technology to Drive Personalization, Broaden Reach, and Expand Engagement

How CyberRisk Alliance is using CDP Technology to Drive Personalization, Broaden Reach, and Expand Engagement

Hum is proud to partner with CyberRisk Alliance to help improve the way they interact with digital audiences. We’re installing our next generation Customer Data Platform (CDP) to inform better CRA audience segmentation, based on real-time behavior across their digital properties. Together with Hum, CRA will use these insights to deliver personalized products, content, and marketing experiences to their audience.

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