The Power of the Golden Record
Hum's SVP of Business Development joined the CCC Velocity of Content podcast to talk about the types of data that most publishers are already collecting, but aren't taking advantage of. Learn what a "golden record" is, and how to achieve it.
Laura Simis- Growth
Case Study: How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks
- Engagement
5 Reasons Younger Generations Aren't Joining Associations
- Growth
How Can Publishers Build Relationships with Their Readers?
- Engagement
Inside the Millennial Mind Infographic
- Technology
Zero-Party to Third-Party Data: What's the Difference?
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- Culture & News
Hum Recognized as a “Dotcom to Watch” at APE 2023
Hum was featured as one of six “Dotcoms to Watch” at the APE 2023 conference in Berlin.
Laura Simis - Growth
How Scholarly Publishers Can Market to Authors
Authors want to be read by their peers, and the esteem of publishing in high-prestige journals may have once been enough to sway them. But under gold OA models, scholarly publishers must find new tactics and technology to market to and deliver a better experience for authors.
Laura Simis - Growth
Case Study: How SSP uses Data to Engage Scholarly Kitchen Readers
See how the Society for Scholarly Publishing uses Hum to connect real-time member and audience feedback from The Scholarly Kitchen readers to improve digital experiences and connect over 1,700 members to resources that fit their interests and behaviors.
John Challice