Growth

  • Case Study: Silverchair Uses Data to Identify Marketing Leads

    Case Study: Silverchair Uses Data to Identify Marketing Leads

    Silverchair automated their lead qualification process with Hum's segment builder, increasing visibility and efficiency for their marketing and sales teams. By identifying marketing leads based on behavioral data in Hum, Silverchair was able to focus on moving leads closer to sales conversations, while syncing directly with their CRM platform for streamlined lead management.

  • How Scholarly Publishers Can Market to Authors

    How Scholarly Publishers Can Market to Authors

    Authors want to be read by their peers, and the esteem of publishing in high-prestige journals may have once been enough to sway them. But under gold OA models, scholarly publishers must find new tactics and technology to market to and deliver a better experience for authors.

  • Case Study: How SSP uses Data to Engage Scholarly Kitchen Readers

    Case Study: How SSP uses Data to Engage Scholarly Kitchen Readers

    See how the Society for Scholarly Publishing uses Hum to connect real-time member and audience feedback from The Scholarly Kitchen readers to improve digital experiences and connect over 1,700 members to resources that fit their interests and behaviors.

  • Case Study: How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks

    Case Study: How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks

    In order to meet ambitious in-person and digital attendance goals, PCMA needed a partner who could help them build an effective data-centric marketing strategy that would get them across the finish line. With Hum’s help, PCMA not only closed their registration sales gap in a three month period, but exceeded their lofty goal of 2,500 in-person registrations.