Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson FioriGrowth
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Toward Data Sovereignty For Associations and Societies
Secure your association's future by establishing data sovereignty with publishing partners. Learn how to negotiate for ownership and access to first-party data essential for AI innovation, personalization, and strategic growth.
John Challice -
Access to Your First-Party Data Matters More Than Ever
Learn to audit your data landscape, define business use cases, assess technical readiness, and create a future-proof data architecture that maximizes the value of your publication data.
John Challice -
Case Study: CRA Fuels Prospect Marketing with Intent Data
CRA integrates Bombora data with Hum first-party data intelligence to more effectively identify, engage, and close high-intent sales prospects.
Carson Fiori -
Scaling the AI Maturity Curve: A Roadmap for Publishers
There are no shortcuts for bringing innovative AI products to market, from idea to scaled deployment. Get real-world insights from industry leaders on climbing the AI maturity curve, capitalizing on AI opportunities, avoiding pitfalls, and future-proofing.
John Challice
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6 Emerging Data Trends Publishers Can't Ignore
Level up your data game! Explore key ways publishers are using data and AI for personalization, product development, workflow efficiency, social impact, and demonstrating institutional value in 2024.
Laura Simis -
Staying Relevant, Visible, and Innovative: 2024 Challenges for Digital Publishers
Expert predictions reveal staying relevant, improving discoverability, and leveraging AI will be the top challenges for digital publishers in 2024. Get insights from industry leaders on the key trends and innovations publishers must prioritize this year.
Laura Simis -
An Optimist’s Guide to AI & Publishing
Rapid advances in artificial intelligence bring boundless opportunities, but only for those ready to embrace and experiment with it. Learn about the current state of AI, what the future holds, and how publishers are already using AI to advance. Check out Hum's latest whitepaper for more.
Dustin Smith