See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson FioriLevel up your data game! Explore key ways publishers are using data and AI for personalization, product development, workflow efficiency, social impact, and demonstrating institutional value in 2024.
Laura SimisExpert predictions reveal staying relevant, improving discoverability, and leveraging AI will be the top challenges for digital publishers in 2024. Get insights from industry leaders on the key trends and innovations publishers must prioritize this year.
Laura SimisRapid advances in artificial intelligence bring boundless opportunities, but only for those ready to embrace and experiment with it. Learn about the current state of AI, what the future holds, and how publishers are already using AI to advance. Check out Hum's latest whitepaper for more.
Dustin SmithWant a seat at your audience's table? Connected profiles unify behavioral data and contact info into rich 360° audience views, unlocking hyperpersonalized experiences, granular segmentation and high-impact activations.
John ChalliceThe future of scholarly publishing lies in AI, which allows publishers to gain deep audience insights, predict trends, and deliver personalized experiences. Learn how Hum's Alchemist leverages publishers' content and data to revolutionize author recruitment, special issue ideation, and reader recommendations.
Dustin SmithLearn how the CyberRisk Alliance (CRA) used Hum's segmentation and lead generation campaign tools to target active readers and generate over 1,000 newsletter subscribers in 3 months.
John ChalliceSilverchair automated their lead qualification process with Hum's segment builder, increasing visibility and efficiency for their marketing and sales teams. By identifying marketing leads based on behavioral data in Hum, Silverchair was able to focus on moving leads closer to sales conversations, while syncing directly with their CRM platform for streamlined lead management.
Jake Minturn