With a Hum Customer Data Platform implementation, SSP will use real-time member and audience feedback to evolve their offerings, improve digital experiences, and match members to experiences based on interests and behaviors.
Claire GlissonHum is proud to partner with CyberRisk Alliance to help improve the way they interact with digital audiences. We’re installing our next generation Customer Data Platform (CDP) to inform better CRA audience segmentation, based on real-time behavior across their digital properties. Together with Hum, CRA will use these insights to deliver personalized products, content, and marketing experiences to their audience.
Claire GlissonHum’s intelligence platform reveals deep, real-time behavioral insights about your members and your potential members. You gain a thorough understanding of individuals and groups that are most engaged with your content, events, and experiences. Use the topics that interest them to improve engagement, increase content consumption, and attract new members and a broader audience. On the flip side, Hum gives you the ability to analyze the behavior of members that aren’t engaging. Hum helps you understand why, so you can bring them back into the fold.
Claire GlissonIn 2021, your marketing efforts should be oriented towards Millennials and Generation Zers. With a purchasing power exceeding 1.42-trillion-dollars in 2020 - This demographic of 140+-million young professionals should not be underestimated or overlooked. Use this comprehensive guide for tips on understanding the modern member, developing your member lifecycle, utilizing humanization, and actually *keeping* young members engaged for sustainable profitability!
Juliet HillbrandIn December of 2020, we presented on Audience Strategy at digitalNow Conference. Now, we've released the full slide deck, full of insights and guides for launching an audience strategy at your associations!
Steve LieberWhen you get down to it, every association leader is hoping to answer the same question: How can I secure the future of my association in an ever-changing digital landscape? “Audience strategy” is the answer. By unlocking real-time insights and transforming those insights into actionable ideas to engage members, sponsors, new audiences, and beyond, your association can create a digital presence that converts and engages at multiple levels.
Claire GlissonFormer HIMSS CEO, Steve Lieber introduces the core components of "Transformational Associations." These nimble, global, mission-driven organizations are entrepreneurial, growth-minded and digital-first. If you'd like to shift your organization in this direction, watch now!
Steve LieberCheck out this quick and visual infographic to get our take on top concerns for associations contemplating digital trasnformation. Here's where you priorities and focus should be for 2021 and beyond.
Claire Glisson