Authors want to be read by their peers, and the esteem of publishing in high-prestige journals may have once been enough to sway them. But under gold OA models, scholarly publishers must find new tactics and technology to market to and deliver a better experience for authors.
Laura SimisSee how the Society for Scholarly Publishing uses Hum to connect real-time member and audience feedback from The Scholarly Kitchen readers to improve digital experiences and connect over 1,700 members to resources that fit their interests and behaviors.
John ChalliceIn order to meet ambitious in-person and digital attendance goals, PCMA needed a partner who could help them build an effective data-centric marketing strategy that would get them across the finish line. With Hum’s help, PCMA not only closed their registration sales gap in a three month period, but exceeded their lofty goal of 2,500 in-person registrations.
John ChalliceAs transformational deals abound and scholarly publishers contend with new challenges posed by Open Access, there’s no better time to focus on building relationships with your readers.
Laura SimisExecs across STM publishing, commercial publishing, and the nonprofit sector are looking for new ways to drive advertising revenue, monetize content, and identify unknown audiences via modern uses of publishing data intelligence. We caught up with five publishing industry leaders to share their predictions for 2022.
Laura SimisData is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. With the right data, your association can create a smart plan to grow your association membership by engaging the right people with the right messages at the right time.
Dustin SmithDigital transformation is all about understanding your audience, personalizing your content, and creating an intelligent story out of your data. It’s no surprise that over 75% of worldwide associations will undergo digital transformations by 2023. Read on to learn how to use data to solve your growth challenges, and modernize your association.
Claire GlissonWith a Hum Customer Data Platform implementation, SSP will use real-time member and audience feedback to evolve their offerings, improve digital experiences, and match members to experiences based on interests and behaviors.
Claire Glisson