Growth

  • Case Study: How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks

    Case Study: How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks

    In order to meet ambitious in-person and digital attendance goals, PCMA needed a partner who could help them build an effective data-centric marketing strategy that would get them across the finish line. With Hum’s help, PCMA not only closed their registration sales gap in a three month period, but exceeded their lofty goal of 2,500 in-person registrations.

  • How Can Publishers Build Relationships with Their Readers?

    How Can Publishers Build Relationships with Their Readers?

    As transformational deals abound and scholarly publishers contend with new challenges posed by Open Access, there’s no better time to focus on building relationships with your readers.

  • 5 Publishing Pros Weigh In On Leveraging Data in 2022

    5 Publishing Pros Weigh In On Leveraging Data in 2022

    Execs across STM publishing, commercial publishing, and the nonprofit sector are looking for new ways to drive advertising revenue, monetize content, and identify unknown audiences via modern uses of publishing data intelligence.  We caught up with five publishing industry leaders to share their predictions for 2022. 

  • 2 Data-Driven Ways to Grow Your Membership

    2 Data-Driven Ways to Grow Your Membership

    Data is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. With the right data, your association can create a smart plan to grow your association membership by engaging the right people with the right messages at the right time.