Case Study: CRA Fuels Prospect Marketing with Intent Data
CRA integrates Bombora data with Hum first-party data intelligence to more effectively identify, engage, and close high-intent sales prospects.
Carson FioriGrowth
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How Scholarly Publishers Can Market to Authors
As AI reshapes scholarly publishing, the importance of engaging authors and delivering a personalized experience has grown in importance. Learn 4 strategies to attract top researchers and drive submissions with data-driven marketing.
Laura Simis -
Collaborate or Stagnate: Publishing in 2025
Explore how collaboration and interoperability will shape scholarly publishing in 2025. Industry leaders reveal priorities for sustainable growth and technological innovation.
Richard Bennett -
Toward Data Sovereignty For Associations and Societies
Secure your association's future by establishing data sovereignty with publishing partners. Learn how to negotiate for ownership and access to first-party data essential for AI innovation, personalization, and strategic growth.
John Challice -
Access to Your First-Party Data Matters More Than Ever
Learn to audit your data landscape, define business use cases, assess technical readiness, and create a future-proof data architecture that maximizes the value of your publication data.
John Challice
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Scaling the AI Maturity Curve: A Roadmap for Publishers
There are no shortcuts for bringing innovative AI products to market, from idea to scaled deployment. Get real-world insights from industry leaders on climbing the AI maturity curve, capitalizing on AI opportunities, avoiding pitfalls, and future-proofing.
John Challice -
Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson Fiori -
6 Emerging Data Trends Publishers Can't Ignore
Level up your data game! Explore key ways publishers are using data and AI for personalization, product development, workflow efficiency, social impact, and demonstrating institutional value in 2024.
Laura Simis