The future of scholarly publishing lies in AI, which allows publishers to gain deep audience insights, predict trends, and deliver personalized experiences. Learn how Hum's Alchemist leverages publishers' content and data to revolutionize author recruitment, special issue ideation, and reader recommendations.
Dustin SmithLearn how the CyberRisk Alliance (CRA) used Hum's segmentation and lead generation campaign tools to target active readers and generate over 1,000 newsletter subscribers in 3 months.
John ChalliceSilverchair automated their lead qualification process with Hum's segment builder, increasing visibility and efficiency for their marketing and sales teams. By identifying marketing leads based on behavioral data in Hum, Silverchair was able to focus on moving leads closer to sales conversations, while syncing directly with their CRM platform for streamlined lead management.
Jake MinturnAuthors want to be read by their peers, and the esteem of publishing in high-prestige journals may have once been enough to sway them. But under gold OA models, scholarly publishers must find new tactics and technology to market to and deliver a better experience for authors.
Laura SimisSee how the Society for Scholarly Publishing uses Hum to connect real-time member and audience feedback from The Scholarly Kitchen readers to improve digital experiences and connect over 1,700 members to resources that fit their interests and behaviors.
John ChalliceIn order to meet ambitious in-person and digital attendance goals, PCMA needed a partner who could help them build an effective data-centric marketing strategy that would get them across the finish line. With Hum’s help, PCMA not only closed their registration sales gap in a three month period, but exceeded their lofty goal of 2,500 in-person registrations.
John ChalliceAs transformational deals abound and scholarly publishers contend with new challenges posed by Open Access, there’s no better time to focus on building relationships with your readers.
Laura SimisExecs across STM publishing, commercial publishing, and the nonprofit sector are looking for new ways to drive advertising revenue, monetize content, and identify unknown audiences via modern uses of publishing data intelligence. We caught up with five publishing industry leaders to share their predictions for 2022.
Laura Simis