In order to meet ambitious in-person and digital attendance goals, PCMA needed a partner who could help them build an effective data-centric marketing strategy that would get them across the finish line. With Hum’s help, PCMA not only closed their registration sales gap in a three month period, but exceeded their lofty goal of 2,500 in-person registrations.
John ChalliceAs transformational deals abound and scholarly publishers contend with new challenges posed by Open Access, there’s no better time to focus on building relationships with your readers.
Laura SimisExecs across STM publishing, commercial publishing, and the nonprofit sector are looking for new ways to drive advertising revenue, monetize content, and identify unknown audiences via modern uses of publishing data intelligence. We caught up with five publishing industry leaders to share their predictions for 2022.
Laura SimisData is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. With the right data, your association can create a smart plan to grow your association membership by engaging the right people with the right messages at the right time.
Dustin SmithDigital transformation is all about understanding your audience, personalizing your content, and creating an intelligent story out of your data. It’s no surprise that over 75% of worldwide associations will undergo digital transformations by 2023. Read on to learn how to use data to solve your growth challenges, and modernize your association.
Claire GlissonWith a Hum Customer Data Platform implementation, SSP will use real-time member and audience feedback to evolve their offerings, improve digital experiences, and match members to experiences based on interests and behaviors.
Claire GlissonHum is proud to partner with CyberRisk Alliance to help improve the way they interact with digital audiences. We’re installing our next generation Customer Data Platform (CDP) to inform better CRA audience segmentation, based on real-time behavior across their digital properties. Together with Hum, CRA will use these insights to deliver personalized products, content, and marketing experiences to their audience.
Claire GlissonHum’s intelligence platform reveals deep, real-time behavioral insights about your members and your potential members. You gain a thorough understanding of individuals and groups that are most engaged with your content, events, and experiences. Use the topics that interest them to improve engagement, increase content consumption, and attract new members and a broader audience. On the flip side, Hum gives you the ability to analyze the behavior of members that aren’t engaging. Hum helps you understand why, so you can bring them back into the fold.
Claire Glisson