Growth

  • The AI-Powered Future of Scholarly Publishing is Here

    The AI-Powered Future of Scholarly Publishing is Here

    The future of scholarly publishing lies in AI, which allows publishers to gain deep audience insights, predict trends, and deliver personalized experiences. Learn how Hum's Alchemist leverages publishers' content and data to revolutionize author recruitment, special issue ideation, and reader recommendations.

  • Case Study: CRA Drives 1,000+ New Newsletter Sign-ups Using Data

    Case Study: CRA Drives 1,000+ New Newsletter Sign-ups Using Data

    Learn how the CyberRisk Alliance (CRA) used Hum's segmentation and lead generation campaign tools to target active readers and generate over 1,000 newsletter subscribers in 3 months.

  • Case Study: Silverchair Uses Data to Identify Marketing Leads

    Case Study: Silverchair Uses Data to Identify Marketing Leads

    Silverchair automated their lead qualification process with Hum's segment builder, increasing visibility and efficiency for their marketing and sales teams. By identifying marketing leads based on behavioral data in Hum, Silverchair was able to focus on moving leads closer to sales conversations, while syncing directly with their CRM platform for streamlined lead management.

  • How Scholarly Publishers Can Market to Authors

    How Scholarly Publishers Can Market to Authors

    Authors want to be read by their peers, and the esteem of publishing in high-prestige journals may have once been enough to sway them. But under gold OA models, scholarly publishers must find new tactics and technology to market to and deliver a better experience for authors.