Growth

  • How the Society for Scholarly Publishing uses Member Feedback to Grow Digital Offers

    How the Society for Scholarly Publishing uses Member Feedback to Grow Digital Offers

    With a Hum Customer Data Platform implementation, SSP will use real-time member and audience feedback to evolve their offerings, improve digital experiences, and match members to experiences based on interests and behaviors.

  • How CyberRisk Alliance is using CDP Technology to Drive Personalization, Broaden Reach, and Expand Engagement

    How CyberRisk Alliance is using CDP Technology to Drive Personalization, Broaden Reach, and Expand Engagement

    Hum is proud to partner with CyberRisk Alliance to help improve the way they interact with digital audiences. We’re installing our next generation Customer Data Platform (CDP) to inform better CRA audience segmentation, based on real-time behavior across their digital properties. Together with Hum, CRA will use these insights to deliver personalized products, content, and marketing experiences to their audience.

  • Growing the Membership

    Growing the Membership

    Hum’s intelligence platform reveals deep, real-time behavioral insights about your members and your potential members. You gain a thorough understanding of individuals and groups that are most engaged with your content, events, and experiences. Use the topics that interest them to improve engagement, increase content consumption, and attract new members and a broader audience. On the flip side, Hum gives you the ability to analyze the behavior of members that aren’t engaging. Hum helps you understand why, so you can bring them back into the fold.

  • A Complete Guide to Attracting New Members in the Digital Age

    A Complete Guide to Attracting New Members in the Digital Age

    In 2021, your marketing efforts should be oriented towards Millennials and Generation Zers. With a purchasing power exceeding 1.42-trillion-dollars in 2020 - This demographic of 140+-million young professionals should not be underestimated or overlooked. Use this comprehensive guide for tips on understanding the modern member, developing your member lifecycle, utilizing humanization, and actually *keeping* young members engaged for sustainable profitability!

  • Audience Strategy: The Full Presentation

    Audience Strategy: The Full Presentation

    In December of 2020, we presented on Audience Strategy at digitalNow Conference. Now, we've released the full slide deck, full of insights and guides for launching an audience strategy at your associations!

  • Audience Strategy: Paving the Way for Digital Transformation

    Audience Strategy: Paving the Way for Digital Transformation

    When you get down to it, every association leader is hoping to answer the same question: How can I secure the future of my association in an ever-changing digital landscape? “Audience strategy” is the answer. By unlocking real-time insights and transforming those insights into actionable ideas to engage members, sponsors, new audiences, and beyond, your association can create a digital presence that converts and engages at multiple levels.

  • Introduction to Transformational Associations

    Introduction to Transformational Associations

    Former HIMSS CEO, Steve Lieber introduces the core components of "Transformational Associations." These nimble, global, mission-driven organizations are entrepreneurial, growth-minded and digital-first. If you'd like to shift your organization in this direction, watch now!

  • Roadmap to Digital Transformation

    Roadmap to Digital Transformation

    Check out this quick and visual infographic to get our take on top concerns for associations contemplating digital trasnformation. Here's where you priorities and focus should be for 2021 and beyond.

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