Growth

  • 5 Publishing Pros Weigh In On Leveraging Data in 2022

    5 Publishing Pros Weigh In On Leveraging Data in 2022

    Execs across STM publishing, commercial publishing, and the nonprofit sector are looking for new ways to drive advertising revenue, monetize content, and identify unknown audiences via modern uses of publishing data intelligence.  We caught up with five publishing industry leaders to share their predictions for 2022. 

  • 2 Data-Driven Ways to Grow Your Membership

    2 Data-Driven Ways to Grow Your Membership

    Data is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. With the right data, your association can create a smart plan to grow your association membership by engaging the right people with the right messages at the right time.

  • Using Data to Future-Proof Your Association

    Using Data to Future-Proof Your Association

    Digital transformation is all about understanding your audience, personalizing your content, and creating an intelligent story out of your data. It’s no surprise that over 75% of worldwide associations will undergo digital transformations by 2023. Read on to learn how to use data to solve your growth challenges, and modernize your association.

  • How the Society for Scholarly Publishing uses Member Feedback to Grow Digital Offers

    How the Society for Scholarly Publishing uses Member Feedback to Grow Digital Offers

    With a Hum Customer Data Platform implementation, SSP will use real-time member and audience feedback to evolve their offerings, improve digital experiences, and match members to experiences based on interests and behaviors.

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