Hum is honored to be one of seven projects shortlisted by ALPSP’s 2022 Innovation in Publishing awards. The award recognizes those who have made innovative contributions to scholarly and research publishing in the past year.Claire Glisson
Claire is a powerful marketing strategist and content creator. She grounds every effort in strategic thinking, ensuring that all content is based on research and insight, and that it is part of a broader plan for building meaningful relationships with members and audiences. Her background as an English major guarantees that not a comma will be left out of place.
By Claire Glisson
Today, Millennials + Gen Z account for 40% of the working population in the US. And yet, on average, 71% of an association’s member base is comprised of members over the age of 40. In order to turn numbers like these around, associations must learn how to understand and serve the next generation of professionals. Hint: Personalization is key.Claire Glisson
In years past, PCMA had relied on email as the primary channel to promote their annual Convening Leaders event. But as they launched marketing for their 2022 conference, the team saw immediate signs that their tried-and-true strategy wasn’t working. With Hum data at their fingertips, PCMA was able to refresh their email marketing strategy, target key segments with tailored messaging, and successfully reach their audience for Convening Leaders.Claire Glisson
71% of consumers expect companies to deliver personalized interactions. 76% get frustrated when that doesn’t happen. And yet, only 25% of associations have plans to launch personalized communications in the coming year. Read on if you're ready to rethink your approach.Claire Glisson
4 ways to level-up your marketing strategy to increase member engagement and boost association revenue.Claire Glisson