In years past, PCMA had relied on email as the primary channel to promote their annual Convening Leaders event. But as they launched marketing for their 2022 conference, the team saw immediate signs that their tried-and-true strategy wasn’t working. With Hum data at their fingertips, PCMA was able to refresh their email marketing strategy, target key segments with tailored messaging, and successfully reach their audience for Convening Leaders.Claire Glisson
Claire is a powerful marketing strategist and content creator. She grounds every effort in strategic thinking, ensuring that all content is based on research and insight, and that it is part of a broader plan for building meaningful relationships with members and audiences. Her background as an English major guarantees that not a comma will be left out of place. Claire heads up marketing efforts at Hum and loves to help associations come up with smart strategic plans for content and marketing.
By Claire Glisson
- Culture & News
Hum, the only Customer Data Platform (CDP) purpose built for scholarly and professional publishing, launches AI-powered solutions that make unifying and activating first-party publisher data easier and more affordable than ever before.Claire Glisson
Delighting members step is critical to ensuring renewals; unfortunately, it’s also the most difficult. Associations have to understand which content, products and programs are most interesting to members in order to keep them engaged and renewing their membership.Claire Glisson
Digital transformation is all about understanding your audience, personalizing your content, and creating an intelligent story out of your data. It’s no surprise that over 75% of worldwide associations will undergo digital transformations by 2023. Read on to learn how to use data to solve your growth challenges, and modernize your association.Claire Glisson
With a Hum Customer Data Platform implementation, SSP will use real-time member and audience feedback to evolve their offerings, improve digital experiences, and match members to experiences based on interests and behaviors.Claire Glisson