Claire Glisson

Claire Glisson

Claire is a powerful marketing strategist and content creator. She grounds every effort in strategic thinking, ensuring that all content is based on research and insight, and that it is part of a broader plan for building meaningful relationships with members and audiences. Her background as an English major guarantees that not a comma will be left out of place. Claire heads up marketing efforts at Hum and loves to help associations come up with smart strategic plans for content and marketing.

By Claire Glisson

  • How CyberRisk Alliance is using CDP Technology to Drive Personalization, Broaden Reach, and Expand Engagement
    Growth

    How CyberRisk Alliance is using CDP Technology to Drive Personalization, Broaden Reach, and Expand Engagement

    Hum is proud to partner with CyberRisk Alliance to help improve the way they interact with digital audiences. We’re installing our next generation Customer Data Platform (CDP) to inform better CRA audience segmentation, based on real-time behavior across their digital properties. Together with Hum, CRA will use these insights to deliver personalized products, content, and marketing experiences to their audience.

    Claire Glisson
  • Improving Engagement with Existing Content
    Engagement

    Improving Engagement with Existing Content

    The Hum Platform shares content intelligence that digs deep into engagement trends across all your digital content. Understand which topics, formats, and lengths are most popular, and see how content engages by segment. Use this information to repurpose your highest-performing content, and revisit pieces that could be great with just a tweak or two. Every piece of content is full of potential, and chances are, it just needs a little refreshing.

    Claire Glisson
  • Finding New Revenue Lines
    Revenue

    Finding New Revenue Lines

    Hum intelligence reveals the data you need to design strategies for new revenue opportunities. Hum also includes a set of features to help you bring those ideas to life. Read on to discover a use case where an association builds a paid webinar series from a set of high performing free content.

    Claire Glisson
  • Growing the Membership
    Growth

    Growing the Membership

    Hum’s intelligence platform reveals deep, real-time behavioral insights about your members and your potential members. You gain a thorough understanding of individuals and groups that are most engaged with your content, events, and experiences. Use the topics that interest them to improve engagement, increase content consumption, and attract new members and a broader audience. On the flip side, Hum gives you the ability to analyze the behavior of members that aren’t engaging. Hum helps you understand why, so you can bring them back into the fold.

    Claire Glisson
  • A Publisher's Perspective: Data Solutions to Revive a Declining Model
    Revenue

    A Publisher's Perspective: Data Solutions to Revive a Declining Model

    We caught up with Thane Kerner, CEO & Founder of our sister company, Silverchair, to get his perspective on data solutions for publishers.  Watch this 6 minute video to get Thane's thoughts on the impact of the Open Access model on publishing. He shares his thoughts on how data intelligence can help publishers better serve their readers and diversify their offers to revive declining revenue.  

    Claire Glisson

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