Claire Glisson

Claire is a powerful marketing strategist and content creator. She grounds every effort in strategic thinking, ensuring that all content is based on research and insight, and that it is part of a broader plan for building meaningful relationships with members and audiences. Her background as an English major guarantees that not a comma will be left out of place. Claire heads up marketing efforts at Hum and loves to help associations come up with smart strategic plans for content and marketing.

By Claire Glisson

Engagement
Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

In years past, PCMA had relied on email as the primary channel to promote their annual Convening Leaders event. But as they launched marketing for their 2022 conference, the team saw immediate signs that their tried-and-true strategy wasn’t working. With Hum data at their fingertips, PCMA was able to refresh their email marketing strategy, target key segments with tailored messaging, and successfully reach their audience for Convening Leaders.

Claire Glisson May 10, 2022
Culture & News
Announcing AI-Powered, First-Party Data Solutions for Scholarly Publishers

Hum, the only Customer Data Platform (CDP) purpose built for scholarly and professional publishing, launches AI-powered solutions that make unifying and activating first-party publisher data easier and more affordable than ever before.

Claire Glisson Mar 17, 2022
Engagement
From Churn to Charmed: Modern Member Retention Tactics

Delighting members step is critical to ensuring renewals; unfortunately, it’s also the most difficult. Associations have to understand which content, products and programs are most interesting to members in order to keep them engaged and renewing their membership.

Claire Glisson Oct 08, 2021
Growth
Using Data to Future-Proof Your Association

Digital transformation is all about understanding your audience, personalizing your content, and creating an intelligent story out of your data. It’s no surprise that over 75% of worldwide associations will undergo digital transformations by 2023. Read on to learn how to use data to solve your growth challenges, and modernize your association.

Claire Glisson Oct 05, 2021
Growth
How the Society for Scholarly Publishing uses Member Feedback to Grow Digital Offers

With a Hum Customer Data Platform implementation, SSP will use real-time member and audience feedback to evolve their offerings, improve digital experiences, and match members to experiences based on interests and behaviors.

Claire Glisson Sep 22, 2021

Before you go - become a Hum insider!

Claire Glisson

By Claire Glisson

Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

Announcing AI-Powered, First-Party Data Solutions for Scholarly Publishers

From Churn to Charmed: Modern Member Retention Tactics

Using Data to Future-Proof Your Association

How the Society for Scholarly Publishing uses Member Feedback to Grow Digital Offers