Publishers are prioritizing audience intelligence and personalization in 2024. Explore expanded audience strategies, data-driven insights, AI segmentation for authors/readers, and new revenue opportunities through audience engagement.
John ChalliceAutomatically send more visitors to the top-performing experience sooner to boost conversions and revenue. Learn how multi-armed bandit algorithms are taking digital publishers further when it comes to optimizing audience engagement.
Niall LittleWill AI erode research quality or unlock new possibilities? A panel of publishing experts weigh in on their biggest worries and hopes as AI transforms scholarly communication.
Laura SimisLeveraging Hum's AI and live engagement campaigns, SSP streamlined promotions for their annual meeting, engaging new audiences and driving registrations in a highly targeted yet scalable way.
Jake MinturnPublishers are changing their approach in 2023. Hear from experts at OUP, PLOS, Oable, DeltaThink, & others on what it means to be audience-led, and what industry leaders will be doing differently in the year ahead.
Laura SimisLooking to attract top researchers to your journal in the era of OA? Learn how to leverage behavioral data in Hum to build segments and market opportunities to publish, and discover three effective segment-building strategies for author and reviewer recruitment.
Dustin SmithLearn about top challenges with audience growth and audience engagement industry leaders believe publishers will face in 2023. Plus, hear from experts at Oxford University Press, PLOS, American Physiological Society, & Delta Think.
Laura SimisToday, Millennials + Gen Z account for 40% of the working population in the US. And yet, on average, 71% of an association’s member base is comprised of members over the age of 40. In order to turn numbers like these around, associations must learn how to understand and serve the next generation of professionals. Hint: Personalization is key.
Claire Glisson