Delighting members step is critical to ensuring renewals. Unfortunately it’s also the most difficult. Associations have to understand which content, products and programs are most interesting to members in order to keep them engaged and renewing their membership.
Claire GlissonThe Hum Platform shares content intelligence that digs deep into engagement trends across all your digital content. Understand which topics, formats, and lengths are most popular, and see how content engages by segment. Use this information to repurpose your highest-performing content, and revisit pieces that could be great with just a tweak or two. Every piece of content is full of potential, and chances are, it just needs a little refreshing.
Claire GlissonHow effective are your current methods of understanding what drives membership? As you decipher the best methods for communicating to your prospective members, use this quick guide to understand market research, audience intelligence, and how Hum is outperforming CDPs (through technology built specifically with association needs in mind!)
Juliet HillbrandGeneration Z (sometimes referred to as Gen-Z or Zoomers) were born between 1997 and 2015, succeeding Millennials and preceding Generation Alpha. With an age range between 6-24, this group has never witnessed life without the internet. Due to this, they are the truest classification of ‘digital natives,’ expecting more innovation than any generation before.
Juliet HillbrandMillennials, born between 1981 and 1996, are presently the largest age group in the United States. Read on for a visual look at their interests and key drivers of behavior. Learn how to serve this important group of potential members and up-and-coming industry leaders.
Juliet HillbrandWhile technology giants have developed the technology to deliver a nuanced level of personalization, non-profits and member organizations have struggled to adapt. Read on to learn about the modern demand for custom experiences, and how associations can deliver them.
Claire GlissonLearn Hum's approach to increasing sponsor engagement with digital event packages. Hum's use case series explores practical solutions for top association digital challenges. Get inspired to evolve your digital offerings as you browse scenarios and solutions by department.
Claire GlissonSavvy organizations and businesses have long known that a digital approach is key to success in our modern landscape. In 2020, Covid-19 forced digital practices onto those who clung to old ways of operating, and many events and conferences have shifted online. Physical events still have their place, but moving forward they will be complemented by (or in some cases replaced by) digital activities. Read on to get our guide to crafting digital networking experiences your members will love.
Liz Heinberg