Today, Millennials + Gen Z account for 40% of the working population in the US. And yet, on average, 71% of an association’s member base is comprised of members over the age of 40. In order to turn numbers like these around, associations must learn how to understand and serve the next generation of professionals. Hint: Personalization is key.
Claire GlissonHere are three of the obstacles that hold organizations back from achieving best-in-class engagement, and smart data solutions and personalization strategies your association can use to overcome them.
Laura SimisIn years past, PCMA had relied on email as the primary channel to promote their annual Convening Leaders event. But as they launched marketing for their 2022 conference, the team saw immediate signs that their tried-and-true strategy wasn’t working. With Hum data at their fingertips, PCMA was able to refresh their email marketing strategy, target key segments with tailored messaging, and successfully reach their audience for Convening Leaders.
Claire Glisson4 ways to level-up your marketing strategy to increase member engagement and boost association revenue.
Claire GlissonAs the modern media landscape has grown, entertainment tech giants have raised the bar for online experiences. Here are the key strategies scholarly publishers can draw inspriation from to create memorable & engaging experiences for readers.
Laura SimisDelighting members step is critical to ensuring renewals; unfortunately, it’s also the most difficult. Associations have to understand which content, products and programs are most interesting to members in order to keep them engaged and renewing their membership.
Claire GlissonThe Hum Platform shares content intelligence that digs deep into engagement trends across all your digital content. Understand which topics, formats, and lengths are most popular, and see how content engages by segment. Use this information to repurpose your highest-performing content, and revisit pieces that could be great with just a tweak or two. Every piece of content is full of potential, and chances are, it just needs a little refreshing.
Claire GlissonHow effective are your current methods of understanding what drives membership? As you decipher the best methods for communicating to your prospective members, use this quick guide to understand market research, audience intelligence, and how Hum is outperforming CDPs (through technology built specifically with association needs in mind!)
Juliet Hillbrand