Generation Z (sometimes referred to as Gen-Z or Zoomers) were born between 1997 and 2015, succeeding Millennials and preceding Generation Alpha. With an age range between 6-24, this group has never witnessed life without the internet. Due to this, they are the truest classification of ‘digital natives,’ expecting more innovation than any generation before.
Juliet HillbrandMillennials, born between 1981 and 1996, are presently the largest age group in the United States. Read on for a visual look at their interests and key drivers of behavior. Learn how to serve this important group of potential members and up-and-coming industry leaders.
Juliet HillbrandWhile technology giants have developed the technology to deliver a nuanced level of personalization, non-profits and member organizations have struggled to adapt. Read on to learn about the modern demand for custom experiences, and how associations can deliver them.
Claire GlissonSavvy organizations and businesses have long known that a digital approach is key to success in our modern landscape. In 2020, Covid-19 forced digital practices onto those who clung to old ways of operating, and many events and conferences have shifted online. Physical events still have their place, but moving forward they will be complemented by (or in some cases replaced by) digital activities. Read on to get our guide to crafting digital networking experiences your members will love.
Liz HeinbergIn 2013 HIMSS CEO Steve Lieber began to shift the HIMSS model towards a digital-first landscape. Over the next few years, HIMSS experienced transformational growth across all operational functions as they expanded their reach and impact. How? By introducing a data-driven audience strategy to serve not just their core members, but also a highly engaged, global audience.
Steve Lieber