Publishers are changing their approach in 2023. Hear from experts at OUP, PLOS, Oable, DeltaThink, & others on what it means to be audience-led, and what industry leaders will be doing differently in the year ahead.
Laura SimisLooking to attract top researchers to your journal in the era of OA? Learn how to leverage behavioral data in Hum to build segments and market opportunities to publish, and discover three effective segment-building strategies for author and reviewer recruitment.
Dustin SmithLearn about top challenges with audience growth and audience engagement industry leaders believe publishers will face in 2023. Plus, hear from experts at Oxford University Press, PLOS, American Physiological Society, & Delta Think.
Laura SimisToday, Millennials + Gen Z account for 40% of the working population in the US. And yet, on average, 71% of an association’s member base is comprised of members over the age of 40. In order to turn numbers like these around, associations must learn how to understand and serve the next generation of professionals. Hint: Personalization is key.
Claire GlissonHere are three of the obstacles that hold organizations back from achieving best-in-class engagement, and smart data solutions and personalization strategies your association can use to overcome them.
Laura SimisIn years past, PCMA had relied on email as the primary channel to promote their annual Convening Leaders event. But as they launched marketing for their 2022 conference, the team saw immediate signs that their tried-and-true strategy wasn’t working. With Hum data at their fingertips, PCMA was able to refresh their email marketing strategy, target key segments with tailored messaging, and successfully reach their audience for Convening Leaders.
Claire Glisson4 ways to level-up your marketing strategy to increase member engagement and boost association revenue.
Claire GlissonAs the modern media landscape has grown, entertainment tech giants have raised the bar for online experiences. Here are the key strategies scholarly publishers can draw inspriation from to create memorable & engaging experiences for readers.
Laura Simis