How will publishers connect with audiences in 2025? Industry experts reveal key trends in scholarly publishing: personalization, platform evolution, data integration, and community-building strategies for deeper engagement.
Richard BennettThe Nurture Revolution! Why one-and-done content campaigns are obsolete. Learn how publishers are utilizing multi-stage campaigns to drive engagement and get results.
Carson FioriLearn how industry leaders like OUP, AIP Publishing, and RUP are tailoring author marketing efforts by geographic location, researcher interests, and institutional read & publish deals for higher engagement.
Laura SimisOxford University Press uses Hum to segment potential authors by topical interests, delivering hyper-personalized call for paper campaigns that outperform email.
Andrea HoffmanPublishers are prioritizing audience intelligence and personalization in 2024. Explore expanded audience strategies, data-driven insights, AI segmentation for authors/readers, and new revenue opportunities through audience engagement.
John ChalliceAutomatically send more visitors to the top-performing experience sooner to boost conversions and revenue. Learn how multi-armed bandit algorithms are taking digital publishers further when it comes to optimizing audience engagement.
Niall LittleWill AI erode research quality or unlock new possibilities? A panel of publishing experts weigh in on their biggest worries and hopes as AI transforms scholarly communication.
Laura SimisLeveraging Hum's AI and live engagement campaigns, SSP streamlined promotions for their annual meeting, engaging new audiences and driving registrations in a highly targeted yet scalable way.
Jake Minturn