Publishers' Biggest Worries and Hopes in the Age of AI
Will AI erode research quality or unlock new possibilities? A panel of publishing experts weigh in on their biggest worries and hopes as AI transforms scholarly communication.
Laura SimisEngagement
-
Cut Through the Noise: Publishers Are Using Data and AI to Target Authors
Learn how industry leaders like OUP, AIP Publishing, and RUP are tailoring author marketing efforts by geographic location, researcher interests, and institutional read & publish deals for higher engagement.
Laura Simis -
Case Study: OUP Boosts Author Engagement with Targeted Call for Papers Campaigns
Oxford University Press uses Hum to segment potential authors by topical interests, delivering hyper-personalized call for paper campaigns that outperform email.
Andrea Hoffman -
The Audience-Centric Shift in Publishing for 2024
Publishers are prioritizing audience intelligence and personalization in 2024. Explore expanded audience strategies, data-driven insights, AI segmentation for authors/readers, and new revenue opportunities through audience engagement.
John Challice -
Forget A/B Testing - Use Multi-Armed Bandits For Smarter Campaign Optimization
Automatically send more visitors to the top-performing experience sooner to boost conversions and revenue. Learn how multi-armed bandit algorithms are taking digital publishers further when it comes to optimizing audience engagement.
Niall Little
-
-
Case Study: Targeted Outreach Drives New Registrations for SSP’s Annual Meeting
Leveraging Hum's AI and live engagement campaigns, SSP streamlined promotions for their annual meeting, engaging new audiences and driving registrations in a highly targeted yet scalable way.
Jake Minturn -
Strategies for Audience-First Publishing
Publishers are changing their approach in 2023. Hear from experts at OUP, PLOS, Oable, DeltaThink, & others on what it means to be audience-led, and what industry leaders will be doing differently in the year ahead.
Laura Simis -
Attract Authors and Reviewers to Your Journal
Looking to attract top researchers to your journal in the era of OA? Learn how to leverage behavioral data in Hum to build segments and market opportunities to publish, and discover three effective segment-building strategies for author and reviewer recruitment.
Dustin Smith