Engagement

  • 3 Engagement Strategies Scholarly Publishers Can Steal from Media Giants

    3 Engagement Strategies Scholarly Publishers Can Steal from Media Giants

    As the modern media landscape has grown, entertainment tech giants have raised the bar for online experiences. Here are the key strategies scholarly publishers can draw inspriation from to create memorable & engaging experiences for readers.

  • From Churn to Charmed: Modern Member Retention Tactics

    From Churn to Charmed: Modern Member Retention Tactics

    Delighting members step is critical to ensuring renewals; unfortunately, it’s also the most difficult. Associations have to understand which content, products and programs are most interesting to members in order to keep them engaged and renewing their membership.

  • Improving Engagement with Existing Content

    Improving Engagement with Existing Content

    The Hum Platform shares content intelligence that digs deep into engagement trends across all your digital content. Understand which topics, formats, and lengths are most popular, and see how content engages by segment. Use this information to repurpose your highest-performing content, and revisit pieces that could be great with just a tweak or two. Every piece of content is full of potential, and chances are, it just needs a little refreshing.

  • What’s the Difference Between Market Research and Audience Intelligence?

    What’s the Difference Between Market Research and Audience Intelligence?

    How effective are your current methods of understanding what drives membership? As you decipher the best methods for communicating to your prospective members, use this quick guide to understand market research, audience intelligence, and how Hum is outperforming CDPs (through technology built specifically with association needs in mind!)

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