Google may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2023 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.
Laura SimisAuthors want to be read by their peers, and the esteem of publishing in high-prestige journals may have once been enough to sway them. But under gold OA models, scholarly publishers must find new tactics and technology to market to and deliver a better experience for authors.
Laura SimisWhat may appear as rich, fertile, and full of promise from the outside may turn out to be a data swamp in disguise. In reality, most data lakes are dense, hostile, and publishers can lose good expeditioners in there for years.
Laura SimisExplore how AI is helping research publishers become more efficient and effective. Publishers can use artificial intelligence to automate manual tasks, simplify the peer review process, and deliver personalized content recommendations.
Laura SimisHere are three of the obstacles that hold organizations back from achieving best-in-class engagement, and smart data solutions and personalization strategies your association can use to overcome them.
Laura Simis