Laura Simis

Laura Simis

Laura heads up marketing efforts at Hum, and is passionate about connecting publishers and associations with tools to help them grow and amplify the success of their content and marketing efforts.

By Laura Simis

  • The Power of the Golden Record

    The Power of the Golden Record

    Hum's SVP of Business Development joined the CCC Velocity of Content podcast to talk about the types of data that most publishers are already collecting, but aren't taking advantage of. Learn what a "golden record" is, and how to achieve it.

  • Strategies for Audience-First Publishing

    Strategies for Audience-First Publishing

    Publishers are changing their approach in 2023. Hear from experts at OUP, PLOS, Oable, DeltaThink, & others on what it means to be audience-led, and what industry leaders will be doing differently in the year ahead.

  • Biggest Challenges for Audience Engagement

    Biggest Challenges for Audience Engagement

    Learn about top challenges with audience growth and audience engagement industry leaders believe publishers will face in 2023. Plus, hear from experts at Oxford University Press, PLOS, American Physiological Society, & Delta Think.

  • Hum Recognized as a “Dotcom to Watch” at APE 2023

    Hum Recognized as a “Dotcom to Watch” at APE 2023

    Hum was featured as one of six “Dotcoms to Watch” at the APE 2023 conference in Berlin.

  • How Media Orgs Can Leverage CDPs

    How Media Orgs Can Leverage CDPs

    Discover how media organizations can stay ahead of the curve in 2023 with customer data platforms (CDPs) by prioritizing first-party data, generating audience understanding, driving revenue, improving user experiences, and improving email performance. Learn how a CDP can help media businesses to leverage their customer data, and use personalized marketing campaigns to grow their business, while respecting their customers' privacy.