Google may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2023 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.Laura Simis
Laura heads up marketing efforts at Hum, and is passionate about connecting publishers and associations with tools to help them grow and amplify the success of their content and marketing efforts.
By Laura Simis
Authors want to be read by their peers, and the esteem of publishing in high-prestige journals may have once been enough to sway them. But under gold OA models, scholarly publishers must find new tactics and technology to market to and deliver a better experience for authors.Laura Simis
Here are three of the obstacles that hold organizations back from achieving best-in-class engagement, and smart data solutions and personalization strategies your association can use to overcome them.Laura Simis