Laura Simis

Laura heads up marketing efforts at Hum, and is passionate about connecting publishers and associations with tools to help them grow and amplify the success of their content and marketing efforts.

By Laura Simis

Technology
2025 Publishing Technology Trends: A Look Back and Forward

The 2024 publishing tech recap: AI advances, B2C shift, core system upgrades. Explore how we expect to see these trends evolve in 2025 for scholarly publishers.

Laura Simis Oct 14, 2024
Content
AI can Empower Journal Editors

Explore how publishers like Oxford University Press and Rockefeller University Press leverage AI to enhance editorial workflows, improve content strategy, and maintain academic quality.

Laura Simis Sep 30, 2024
Technology
Chrome's Cookie Comeback: Why Smart Publishers Are Still Baking with First-Party Ingredients

Google's keeping third-party cookies. Here's why first-party data remains crucial for publishers' success in digital advertising and audience engagement.

Laura Simis Jul 31, 2024
Engagement
Cut Through the Noise: Publishers Are Using Data and AI to Target Authors

Learn how industry leaders like OUP, AIP Publishing, and RUP are tailoring author marketing efforts by geographic location, researcher interests, and institutional read & publish deals for higher engagement.

Laura Simis Jun 18, 2024
Culture & News
WATT Global Media Partners with Hum

Leading agrifood and pet food media company leverages AI to unlock deeper reader insights and personalization capabilities.

Laura Simis Apr 24, 2024

Laura Simis

By Laura Simis

2025 Publishing Technology Trends: A Look Back and Forward

AI can Empower Journal Editors

Chrome's Cookie Comeback: Why Smart Publishers Are Still Baking with First-Party Ingredients

Cut Through the Noise: Publishers Are Using Data and AI to Target Authors

WATT Global Media Partners with Hum