B2B Media Companies Are Sitting on Untapped Content Potential
Discover how B2B media organizations are turning overlooked content into personalized, high-engagement experiences that drive engagement and revenue.
Laura SimisLaura Simis
By Laura Simis
- Content
- Technology
2025 Publishing Technology Trends: A Look Back and Forward
The 2024 publishing tech recap: AI advances, B2C shift, core system upgrades. Explore how we expect to see these trends evolve in 2025 for scholarly publishers.
Laura Simis - Content
AI can Empower Journal Editors
Explore how publishers like Oxford University Press and Rockefeller University Press leverage AI to enhance editorial workflows, improve content strategy, and maintain academic quality.
Laura Simis - Technology
Chrome's Cookie Comeback: Why Smart Publishers Are Still Baking with First-Party Ingredients
Google's keeping third-party cookies. Here's why first-party data remains crucial for publishers' success in digital advertising and audience engagement.
Laura Simis - Engagement
Cut Through the Noise: Publishers Are Using Data and AI to Target Authors
Learn how industry leaders like OUP, AIP Publishing, and RUP are tailoring author marketing efforts by geographic location, researcher interests, and institutional read & publish deals for higher engagement.
Laura Simis