The marketing landscape is shifting drastically, and industry leaders gathered at Platform Strategies 2023 to discuss. Panelists highlighted the rising importance of first-party data, personalization, and author experience to understand audiences and evolve from B2B to B2C strategies.Laura Simis
Laura heads up marketing efforts at Hum, and is passionate about connecting publishers and associations with tools to help them grow and amplify the success of their content and marketing efforts.
By Laura Simis
Hum unveils Lodestone, a cutting-edge large language model optimized for long text sequences. Lodestone allows publishers and other content-driven organizations to analyze full research papers and derive deeper content insights better than other LLM models.Laura Simis
Google Analytics 4 brings new privacy features, cross-device tracking and an events-based model to Google's analytics offering. Learn what's new, what changes may limit your content and audience understanding, and ways that a CDP can deepen your GA4 data to bring you even deeper content intelligence.Laura Simis