The marketing landscape is shifting drastically, and industry leaders gathered at Platform Strategies 2023 to discuss. Panelists highlighted the rising importance of first-party data, personalization, and author experience to understand audiences and evolve from B2B to B2C strategies.
Laura SimisHum unveils Lodestone, a cutting-edge large language model optimized for long text sequences. Lodestone allows publishers and other content-driven organizations to analyze full research papers and derive deeper content insights better than other LLM models.
Laura SimisStruggling to get content seen by the right readers? Smart segmentation is the solution. This post explores how publishers can leverage dynamic profiles and AI deep search to build audiences tailored to each piece of content.
Laura SimisGoogle Analytics 4 brings new privacy features, cross-device tracking and an events-based model to Google's analytics offering. Learn what's new, what changes may limit your content and audience understanding, and ways that a CDP can deepen your GA4 data to bring you even deeper content intelligence.
Laura SimisYour data strategy is about to get better. Introducing Alchemist - the AI engine at the heart of Hum, transforming data into valuable insights and predictions.
Laura Simis