Google is making some big changes to their Google Analytics platform that will impact how over 40 million websites track performance data. What do publishers and media organizations need to know about Google Analytics 4?Laura Simis
Laura is digital marketing strategist with a longstanding passion for clever content strategy. As a member of the Hum team, Laura is passionate about connecting publishers, media companies, and associations with tools to help them grow and amplify the success of their content and marketing efforts.
By Laura Simis
As the modern media landscape has grown, entertainment tech giants have raised the bar for online experiences. Here are the key strategies scholarly publishers can draw inspriation from to create memorable & engaging experiences for readers.Laura Simis
Execs across STM publishing, commercial publishing, and the nonprofit sector are looking for new ways to drive advertising revenue, monetize content, and identify unknown audiences via modern uses of publishing data intelligence. We caught up with five publishing industry leaders to share their predictions for 2022.Laura Simis
The future of your organization lies within your content data. Here are the 3 key steps to unlock content intelligence and create more impactful, effective content for your readers.Laura Simis