Laura Simis

Laura is the Director of Marketing for Hum. She is passionate about sharing big ideas with publishers, and connecting them with tools to help them grow and amplify the success of their content and marketing efforts.

By Laura Simis

Technology
Less Drudgery, More Discovery

These are the AI use cases that matter most in 2026, according to the industry experts.

Laura Simis Mar 30, 2026
Revenue
Where Scholarly Publishers Will Find Revenue in 2026

Can you monetize trust in an AI world? Expert insights from the Publishing Tech Trends report reveal how publishers are driving revenue through AI licensing, content transformation, and authenticated access in 2026.

Laura Simis Jan 20, 2026
Technology
Are You Building Your AI House on Sand?

Everyone wants AI insights and automation. Few invest in the foundation that makes it work. See how taxonomy turns expensive guessing into intelligence.

Laura Simis Nov 11, 2025
Growth
How Scholarly Publishers Can Market to Authors

As AI reshapes scholarly publishing, the importance of engaging authors and delivering a personalized experience has grown in importance. Learn 4 strategies to attract top researchers and drive submissions with data-driven marketing.

Laura Simis Oct 12, 2025
Culture & News
Five Years of Hum 🎉

Hum turns five! From CDP beginnings to AI-powered publishing intelligence, we're taking a walk down memory lane to see how far we've come.

Laura Simis Sep 18, 2025

Laura Simis

By Laura Simis

Less Drudgery, More Discovery

Where Scholarly Publishers Will Find Revenue in 2026

Are You Building Your AI House on Sand?

How Scholarly Publishers Can Market to Authors

Five Years of Hum 🎉