Laura Simis

Laura Simis

Laura heads up marketing efforts at Hum, and is passionate about connecting publishers and associations with tools to help them grow and amplify the success of their content and marketing efforts.

By Laura Simis

  • That's the Way the Cookie Crumbles

    That's the Way the Cookie Crumbles

    Google may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2023 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.

  • How Scholarly Publishers Can Market to Authors

    How Scholarly Publishers Can Market to Authors

    Authors want to be read by their peers, and the esteem of publishing in high-prestige journals may have once been enough to sway them. But under gold OA models, scholarly publishers must find new tactics and technology to market to and deliver a better experience for authors.

  • Data Lake - or Data Swamp?

    Data Lake - or Data Swamp?

    What may appear as rich, fertile, and full of promise from the outside may turn out to be a data swamp in disguise. In reality, most data lakes are dense, hostile, and publishers can lose good expeditioners in there for years.

  • What Can AI Do For Publishers?

    What Can AI Do For Publishers?

    Explore how AI is helping research publishers become more efficient and effective. Publishers can use artificial intelligence to automate manual tasks, simplify the peer review process, and deliver personalized content recommendations.

  • Member Engagement Challenges (and How to Solve Them)

    Member Engagement Challenges (and How to Solve Them)

    Here are three of the obstacles that hold organizations back from achieving best-in-class engagement, and smart data solutions and personalization strategies your association can use to overcome them.

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