Revenue

  • Case Study: IASA Generated $40K in Essential Event Revenue Using Hum

    Case Study: IASA Generated $40K in Essential Event Revenue Using Hum

    After two years of virtual events and underwhelming in-person attendance numbers, IASA was looking for a data-backed way to reinvigorate marketing efforts for their upcoming annual event. Learn how they used Hum to drive event registrations and critical non-dues revenue.

  • How Publishers Will Drive More Revenue in 2023

    How Publishers Will Drive More Revenue in 2023

    Discover the #1 revenue growth opportunities for publishers in the coming year, including new products and business models, harnessing the power of data, and focusing on audience-first experiences.

  • 5 Trends Shaping the Publishing Industry in 2023

    5 Trends Shaping the Publishing Industry in 2023

    AI & Audience-First: Here’s Hum’s take on what 2023 has in store for publishers.

  • How Media Orgs Can Leverage CDPs

    How Media Orgs Can Leverage CDPs

    Discover how media organizations can stay ahead of the curve in 2023 with customer data platforms (CDPs) by prioritizing first-party data, generating audience understanding, driving revenue, improving user experiences, and improving email performance. Learn how a CDP can help media businesses to leverage their customer data, and use personalized marketing campaigns to grow their business, while respecting their customers' privacy.