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Content

  • 4 Key Segments for Publishers

    4 Key Segments for Publishers

    As publishers seek to scale APCs and uncover new revenue models, there’s also greater emphasis and focus on understanding and serving the end reader. To do so, publishers must modernize their methods for interacting with their audience.

    Dustin Smith
  • 2022 Personalization at Associations Report

    2022 Personalization at Associations Report

    71% of consumers expect companies to deliver personalized interactions. 76% get frustrated when that doesn’t happen. And yet, only 25% of associations have plans to launch personalized communications in the coming year. Read on if you're ready to rethink your approach.

    Claire Glisson
  • Modernizing Publisher Content Strategy with NLP

    Modernizing Publisher Content Strategy with NLP

    Hum’s Customer Data Platform (CDP) uses NLP to help our clients develop clean content tagging and gain a holistic understanding of their entire body of content, including journal articles, videos, marketing content, and more. NLP informs deep insights on each and every piece of content in our publishing clients’ ecosystem, helping them see the gaps, connections, and areas of opportunity in their content strategy.

    John Challice
  • Maximizing Events with Member Journey Data

    Maximizing Events with Member Journey Data

    Your association might have great webinars and events - but in order to compete with professional development alternatives and maximize attendance and engagement, you need to up your game in how your deliver those programs to your members.

    Jake Zarnegar
  • Optimizing Annual Meeting Programming

    Optimizing Annual Meeting Programming

    With Hum, you’ll get inspiration for improving event programming from many data sources across your organization. Hum pulls real-time engagement trends from sources like your learning systems, website, blog, marketing, and, of course, recent events, to show you what your audience is most interested in. Use this information to improve future events content, and create new programming proven to excite and engage members, including those you are most keen to reach. Make your programming more relevant, comprehensive, interesting, and better aligned to specific potential attendee populations you may currently be missing.

    Liz Heinberg
  • How Should Technology Support Content Strategy?

    How Should Technology Support Content Strategy?

    President of CyberRisk Alliance & Hum Advisor, John Whelan, joins Hilary Marsh, Chief Strategist of Content Company Inc. to discuss data-driven content strategies. This snippet taken from the Association Forum’s SmartTech Conference explores the way that technology unites associations by improving their understanding of member behavior. These two business intelligence experts explore a unified approach to generating feedback and creating better experiences for association members.

    John Whelan
  • How to Make Smarter Content

    How to Make Smarter Content

    You’ve heard of content strategy and content marketing, but how about content intelligence? Or, having a data-driven understanding of how your content is performing.

    Liz Heinberg
  • Sharing Content Data with Every Association Team

    Sharing Content Data with Every Association Team

    Get unified behavioral and content insights across your learning systems, websites, publishing solutions, events, marketing platforms, and more. With Hum, these data insights are easily shareable and actionable for all your teams.

    Claire Glisson

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