Content

  • Build Better Segments for Content Marketing

    Build Better Segments for Content Marketing

    Struggling to get content seen by the right readers? Smart segmentation is the solution. This post explores how publishers can leverage dynamic profiles and AI deep search to build audiences tailored to each piece of content.

  • The Power of the Golden Record

    The Power of the Golden Record

    Hum's SVP of Business Development joined the CCC Velocity of Content podcast to talk about the types of data that most publishers are already collecting, but aren't taking advantage of. Learn what a "golden record" is, and how to achieve it.

  • 4 Key Segments for Publishers

    4 Key Segments for Publishers

    As publishers seek to scale APCs and uncover new revenue models, there’s also greater emphasis and focus on understanding and serving the end reader. To do so, publishers must modernize their methods for interacting with their audience.

  • 2022 Personalization at Associations Report

    2022 Personalization at Associations Report

    71% of consumers expect companies to deliver personalized interactions. 76% get frustrated when that doesn’t happen. And yet, only 25% of associations have plans to launch personalized communications in the coming year. Read on if you're ready to rethink your approach.