Content
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How to Make Smarter Content
You’ve heard of content strategy and content marketing, but how about content intelligence? Or, having a data-driven understanding of how your content is performing.
Liz Heinberg -
2021 Personalization at Associations Report
Did you know that approximately 63% of members expect digital content to adjust based on their behavior? And yet, only 25% of associations have plans to launch personalized communications in 2021. Read on if you're ready to rethink your approach.
Claire Glisson -
Audience Strategy Resources Roundup
We believe that audience strategy is a key element to association and society success in a digital first environment. Audience strategy asks associations to shift their focus from members to a broader audience of potential members, partners, thought leaders and more. This shift helps associations transform their member-centric models into a dynamic, global, growth-minded approach.
Claire Glisson -
Three Secrets to Developing a High Performing Content Strategy
In our estimation, there are three components of an impactful, engaging content strategy: development, distribution and monetization. These core tenets, coupled with smart data tracking and analytics, set the stage for a thriving, highly engaged digital audience. Learning from and leveraging insights makes it possible to develop a content strategy that engages and converts.
Claire Glisson