How to Make Smarter Content
You’ve heard of content strategy and content marketing, but how about content intelligence? Or, having a data-driven understanding of how your content is performing.
Liz HeinbergContent
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Modernizing Publisher Content Strategy with NLP
Hum’s Customer Data Platform (CDP) uses NLP to help our clients develop clean content tagging and gain a holistic understanding of their entire body of content, including journal articles, videos, marketing content, and more. NLP informs deep insights on each and every piece of content in our publishing clients’ ecosystem, helping them see the gaps, connections, and areas of opportunity in their content strategy.
John Challice -
Maximizing Events with Member Journey Data
Your association might have great webinars and events - but in order to compete with professional development alternatives and maximize attendance and engagement, you need to up your game in how your deliver those programs to your members.
Jake Zarnegar -
Optimizing Annual Meeting Programming
With Hum, you’ll get inspiration for improving event programming from many data sources across your organization. Hum pulls real-time engagement trends from sources like your learning systems, website, blog, marketing, and, of course, recent events, to show you what your audience is most interested in. Use this information to improve future events content, and create new programming proven to excite and engage members, including those you are most keen to reach. Make your programming more relevant, comprehensive, interesting, and better aligned to specific potential attendee populations you may currently be missing.
Liz Heinberg -
How Should Technology Support Content Strategy?
President of CyberRisk Alliance & Hum Advisor, John Whelan, joins Hilary Marsh, Chief Strategist of Content Company Inc. to discuss data-driven content strategies. This snippet taken from the Association Forum’s SmartTech Conference explores the way that technology unites associations by improving their understanding of member behavior. These two business intelligence experts explore a unified approach to generating feedback and creating better experiences for association members.
John Whelan
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2021 Personalization at Associations Report
Did you know that approximately 63% of members expect digital content to adjust based on their behavior? And yet, only 25% of associations have plans to launch personalized communications in 2021. Read on if you're ready to rethink your approach.
Claire Glisson -
Sharing Content Data with Every Association Team
Get unified behavioral and content insights across your learning systems, websites, publishing solutions, events, marketing platforms, and more. With Hum, these data insights are easily shareable and actionable for all your teams.
Claire Glisson -
Improving Event Marketing
When you have the ability to cultivate a larger audience and engage them year-round, event marketing is easier, and more targeted. Via Hum’s intelligence, you already know who will be interested in an event. And with targeted emails, based on Hum real-time segments, you have a high-impact, low-cost channel to nurture your audience toward event signups.
Claire Glisson