Hum's SVP of Business Development joined the CCC Velocity of Content podcast to talk about the types of data that most publishers are already collecting, but aren't taking advantage of. Learn what a "golden record" is, and how to achieve it.
As publishers seek to scale APCs and uncover new revenue models, there’s also greater emphasis and focus on understanding and serving the end reader. To do so, publishers must modernize their methods for interacting with their audience.
71% of consumers expect companies to deliver personalized interactions.
76% get frustrated when that doesn’t happen.
And yet, only 25% of associations have plans to launch personalized communications in the coming year. Read on if you're ready to rethink your approach.
Hum’s Customer Data Platform (CDP) uses NLP to help our clients develop clean content tagging and gain a holistic understanding of their entire body of content, including journal articles, videos, marketing content, and more. NLP informs deep insights on each and every piece of content in our publishing clients’ ecosystem, helping them see the gaps, connections, and areas of opportunity in their content strategy.
Your association might have great webinars and events - but in order to compete with professional development alternatives and maximize attendance and engagement, you need to up your game in how your deliver those programs to your members.
With Hum, you’ll get inspiration for improving event programming from many data sources across your organization. Hum pulls real-time engagement trends from sources like your learning systems, website, blog, marketing, and, of course, recent events, to show you what your audience is most interested in. Use this information to improve future events content, and create new programming proven to excite and engage members, including those you are most keen to reach. Make your programming more relevant, comprehensive, interesting, and better aligned to specific potential attendee populations you may currently be missing.
President of CyberRisk Alliance & Hum Advisor, John Whelan, joins Hilary Marsh, Chief Strategist of Content Company Inc. to discuss data-driven content strategies. This snippet taken from the Association Forum’s SmartTech Conference explores the way that technology unites associations by improving their understanding of member behavior. These two business intelligence experts explore a unified approach to generating feedback and creating better experiences for association members.