In December of 2020, we presented on Audience Strategy at digitalNow Conference. Now, we've released the full slide deck, full of insights and guides for launching an audience strategy at your associations!Steve Lieber
Steve is an independent consultant who advises associations as they expand their reach and impact in a digital first environment. As the Former CEO of HIMSS, he introduced HIMSS Media, which successfully expanded HIMSS's reach from ~50k members to an engaged global audience of 2 million (and counting). Steve is a Hum advisor - together we've built a solution that allows associations to scale their digital properties and leverage first party data with ease and efficiency.
By Steve Lieber
In 2013 HIMSS CEO Steve Lieber began to shift the HIMSS model towards a digital-first landscape. Over the next few years, HIMSS experienced transformational growth across all operational functions as they expanded their reach and impact. How? By introducing a data-driven audience strategy to serve not just their core members, but also a highly engaged, global audience.Steve Lieber
Former HIMSS CEO, Steve Lieber introduces the core components of "Transformational Associations." These nimble, global, mission-driven organizations are entrepreneurial, growth-minded and digital-first. If you'd like to shift your organization in this direction, watch now!Steve Lieber
Who's ready to shed some technical debt on 2021? Steve Lieber, Former HIMSS CEO discusses the merits of finding the right tech stack, and how properly integrated systems can move your association towards successful digital transformation.Steve Lieber