In 2013 HIMSS CEO Steve Lieber began to shift the HIMSS model towards a digital-first landscape. Over the next few years, HIMSS experienced transformational growth across all operational functions as they expanded their reach and impact. How? By introducing a data-driven audience strategy to serve not just their core members, but also a highly engaged, global audience. Click below to watch as Steve walks us through the HIMSS case study.
Steve has worked closely with the Hum team to build a product that enables HIMSS-style growth and reach at every asociation, a fraction of the cost, with nodisruptions to your existing tech stack or operations. Reach out - we'd be happy to tell you more about the Hum solution.