Learn how the CyberRisk Association (CRA) used Hum's segmentation and lead generation campaign tools to target active readers and generate over 1,000 newsletter subscribers in 3 months.
John ChalliceToday, Millennials + Gen Z account for 40% of the working population in the US. And yet, on average, 71% of an association’s member base is comprised of members over the age of 40. In order to turn numbers like these around, associations must learn how to understand and serve the next generation of professionals. Hint: Personalization is key.
Claire GlissonData is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. With the right data, your association can create a smart plan to grow your association membership by engaging the right people with the right messages at the right time.
Dustin SmithHum’s intelligence platform reveals deep, real-time behavioral insights about your members and your potential members. You gain a thorough understanding of individuals and groups that are most engaged with your content, events, and experiences. Use the topics that interest them to improve engagement, increase content consumption, and attract new members and a broader audience. On the flip side, Hum gives you the ability to analyze the behavior of members that aren’t engaging. Hum helps you understand why, so you can bring them back into the fold.
Claire GlissonIn the coming year, association marketing efforts should be oriented towards Millennials and Generation Zers. Use this comprehensive guide for tips on understanding the modern member, developing your member lifecycle, utilizing humanization, and actually *keeping* young members engaged for sustainable profitability!
Juliet Hillbrand