In an increasingly data-driven world, AMS tech is struggling to keep up, especially as association leaders are trying to solve digital transformation post-pandemic. They’re wondering: do I have a technology issue, or a strategy issue?John Challice
John Challice is Hum's Senior Vice President of Business Development. If you've got questions about how Hum works, or how it might sit alongside your current technology stack, he's your go-to expert! With a long tentured background in traditional publishing, he's also our resident guru on association publishing and content strategy.
By John Challice
In order to meet ambitious in-person and digital attendance goals, PCMA needed a partner who could help them build an effective data-centric marketing strategy that would get them across the finish line. With Hum’s help, PCMA not only closed their registration sales gap in a three month period, but exceeded their lofty goal of 2,500 in-person registrations.John Challice
- Culture & News
Digital transformation is top of mind for trade and professional associations in 2022. To power these data-driven transitions, they are adopting CDPs to unify technology systems and gain a real-time, 360-degree understanding of member behavior. IASA has selected Hum as their digital transformation partner, providing CDP technology and digital strategy expertise.John Challice
Hum’s Customer Data Platform (CDP) uses NLP to help our clients develop clean content tagging and gain a holistic understanding of their entire body of content, including journal articles, videos, marketing content, and more. NLP informs deep insights on each and every piece of content in our publishing clients’ ecosystem, helping them see the gaps, connections, and areas of opportunity in their content strategy.John Challice
Find new life in your legacy systems. Your platforms may be older, but they are capable of generating valuable data on your membership. This data can be unlocked and used to meet its full strategic potential with the right unifying layer. Hum’s intelligence platform makes it easy. Get access to data locked in legacy systems, and use that data in new, digital-first ways.John Challice