John  Challice

John Challice

John Challice is Hum's Senior Vice President of Business Development. If you've got questions about how Hum works, or how it might sit alongside your current technology stack, he's your go-to expert! With a long tentured background in traditional publishing, he's also our resident guru on association publishing and content strategy.

By John Challice

  • Case Study: How SSP uses Data to Engage Scholarly Kitchen Readers

    Case Study: How SSP uses Data to Engage Scholarly Kitchen Readers

    See how the Society for Scholarly Publishing uses Hum to connect real-time member and audience feedback from The Scholarly Kitchen readers to improve digital experiences and connect over 1,700 members to resources that fit their interests and behaviors.

  • The Problem Isn't Your AMS — It's Your Data

    The Problem Isn't Your AMS — It's Your Data

    In an increasingly data-driven world, AMS tech is struggling to keep up, especially as association leaders are trying to solve digital transformation post-pandemic. They’re wondering: do I have a technology issue, or a strategy issue?

  • Case Study: How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks

    Case Study: How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks

    In order to meet ambitious in-person and digital attendance goals, PCMA needed a partner who could help them build an effective data-centric marketing strategy that would get them across the finish line. With Hum’s help, PCMA not only closed their registration sales gap in a three month period, but exceeded their lofty goal of 2,500 in-person registrations.

  • IASA Partners with Hum for Digital Transformation

    IASA Partners with Hum for Digital Transformation

    Digital transformation is top of mind for trade and professional associations in 2022. To power these data-driven transitions, they are adopting CDPs to unify technology systems and gain a real-time, 360-degree understanding of member behavior. IASA has selected Hum as their digital transformation partner, providing CDP technology and digital strategy expertise.

  • Modernizing Publisher Content Strategy with NLP

    Modernizing Publisher Content Strategy with NLP

    Hum’s Customer Data Platform (CDP) uses NLP to help our clients develop clean content tagging and gain a holistic understanding of their entire body of content, including journal articles, videos, marketing content, and more. NLP informs deep insights on each and every piece of content in our publishing clients’ ecosystem, helping them see the gaps, connections, and areas of opportunity in their content strategy.

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