Publishers are prioritizing audience intelligence and personalization in 2024. Explore expanded audience strategies, data-driven insights, AI segmentation for authors/readers, and new revenue opportunities through audience engagement.
John ChalliceWhat we got right, and a sneak peek at the 2024 trends ahead.
John ChalliceWant a seat at your audience's table? Connected profiles unify behavioral data and contact info into rich 360° audience views, unlocking hyperpersonalized experiences, granular segmentation and high-impact activations.
John ChalliceThe use of AI in academic peer review raises many questions about AI in peer review can maintain academic integrity. As part of COPE Publishing Integrity Week, Hum explored how AI may influence the peer review process from a confidentiality standpoint.
John ChalliceLearn how the CyberRisk Alliance (CRA) used Hum's segmentation and lead generation campaign tools to target active readers and generate over 1,000 newsletter subscribers in 3 months.
John Challice