Technology

  • What is a CDP and Does My Association Need One?

    What is a CDP and Does My Association Need One?

    Customer Data Platforms organize your previously scattered association data into one streamlined system. Good CDPs will go one step further - they will help you activate that data into marketing activity to engage your membership.

  • Data Safety Month Takeaways

    Data Safety Month Takeaways

    Hum's June Data Safety Month was a deep-dive into best practices for cybersecurity, the impact data has on your bottom-line revenue, and how to protect your organization from a data breach. In case you missed anything, here's a visual look at the highlights and key takeaways!

  • Hum's SOC 2 Compliance for Securing Association Data

    Hum's SOC 2 Compliance for Securing Association Data

    As you future-proof your association, build a strong foundation for data security. At Hum, we aim to set the highest standards for technological excellence and are proud to announce we’re becoming SOC 2 Compliance Certified! Joining companies like Microsoft and Amazon, we believe that the SOC 2 Certification should be a prerequisite and essential standard for any software supplier that is handling complex personal and proprietary data.

  • Breathing New Life into Your Aging Technology

    Breathing New Life into Your Aging Technology

    Find new life in your legacy systems. Your platforms may be older, but they are capable of generating valuable data on your membership. This data can be unlocked and used to meet its full strategic potential with the right unifying layer.  Hum’s intelligence platform makes it easy. Get access to data locked in legacy systems, and use that data in new, digital-first ways.

  • 5 Ways to Protect Your Organization From A Data Breach

    5 Ways to Protect Your Organization From A Data Breach

    Don’t become static. Now is the time to implement strategies to protect your organization from a cybersecurity threat. As you digitally transform your organization, you will need to embrace new frameworks for monitoring your audience and member data. Here are the top 5 ways to protect your association against a data breach, including how to implement internal controls, developing password protocols, and how to create a data breach response plan!

  • Open Source vs. Building from Scratch

    Open Source vs. Building from Scratch

    Here's a look at why we ultimately decided that we needed to build our own CDP to form the core of the Hum Association Intelligence Platform. With open source programs like WordPress, Android, and Linux, we had to weigh the benefits and drawbacks before building our own CDP. As we continued to upgrade our customized platform, our tech team was confident that this was the right choice!

  • Best Practices For Securing  Your Member Data

    Best Practices For Securing Your Member Data

    Hackers are constantly on the lookout for any weaknesses within your organization's systems. Once they discover these vulnerabilities, you will have little control over these cyber threats. Use this guide as you build your own data security best practices. We will cover things like how to classify your data, how to allocate password accessibility, how to determine which users should have access, and establishing policies that will evolve with your association in the future.

  • You Don’t Have to Be a Data Scientist to Take Control of Your Data

    You Don’t Have to Be a Data Scientist to Take Control of Your Data

    The future of your organization lies within unified data. Data intelligence may sound intimidating, but upon closer inspection – It is merely a way to unify content and data to create new streams of revenues, subscriptions, and membership. Hum was created to help associations and member organizations that fail to leverage this power known as ‘big data.’  Check out this quick read on why your association's growth may feel stagnant, how to leverage data without in-house expertise, and the results of Hum's data intelligence platform (created specifically for associations!)

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