Technology

  • Open Source vs. Building from Scratch

    Open Source vs. Building from Scratch

    Here's a look at why we ultimately decided that we needed to build our own CDP to form the core of the Hum Association Intelligence Platform. With open source programs like WordPress, Android, and Linux, we had to weigh the benefits and drawbacks before building our own CDP. As we continued to upgrade our customized platform, our tech team was confident that this was the right choice!

    Niall Little
  • Best Practices For Securing Your Member Data

    Best Practices For Securing Your Member Data

    Hackers are constantly on the lookout for any weaknesses within your organization's systems. Once they discover these vulnerabilities, you will have little control over these cyber threats. Use this guide as you build your own data security best practices. We will cover things like how to classify your data, how to allocate password accessibility, how to determine which users should have access, and establishing policies that will evolve with your association in the future.

    Juliet Hillbrand
  • You Don’t Have to Be a Data Scientist to Take Control of Your Data

    You Don’t Have to Be a Data Scientist to Take Control of Your Data

    The future of your organization lies within unified data. Data intelligence may sound intimidating, but upon closer inspection – It is merely a way to unify content and data to create new streams of revenues, subscriptions, and membership. Hum was created to help associations and member organizations that fail to leverage this power known as ‘big data.’  Check out this quick read on why your association's growth may feel stagnant, how to leverage data without in-house expertise, and the results of Hum's data intelligence platform (created specifically for associations!)

    Juliet Hillbrand
  • Choosing your Software Stack: Monolithic vs. Microservices

    Choosing your Software Stack: Monolithic vs. Microservices

    As your association determines the best software stack for your needs, the debate rages on for microservices versus monolithic architectures. Both options communicate data about your members through cloud-based technology. While CMS leaders like SalesForce and HubSpot utilize Monoliths; tech giants like Netflix, Amazon, and Google prefer microservices. It may seem intimidating at first glance, so use this quick guide from Hum to break down these complex concepts into easily comprehensible pieces!

    Juliet Hillbrand
  • Forget CDPs - This Intelligence Software is Built for Associations

    Forget CDPs - This Intelligence Software is Built for Associations

    Customer Data Platforms (CDPs) have become popular over the last decade because they listen to everything a user is telling you across your various systems. CDPs paint 360 pictures about how individuals and groups interact with your organization. CDPs can be complicated, sharing data that's very difficult to understand and act on. Enter the Association Intelligence Platform (AIP). This subset of CDPs exists to address concerns specific to non-profits like associations and societies.

    Niall Little
  • Why Your Association Should be Collecting First Party Data

    Why Your Association Should be Collecting First Party Data

    Advertising guru Sir Martin Sorrell said that “2020 is the year of first-party data.” He’s partially right. Actually, its importance will extend far into the next decade, as savvy marketers and businesses leverage its power.

    Claire Glisson
  • Assess your Association's Digital Readiness

    Assess your Association's Digital Readiness

    Does your association have the right infrastructure and strategic approach to become a digital-first associaton? See how your systems and processes stack up by taking our nine question digital readiness assessment.

    Steve Lieber
  • How Hum Works

    How Hum Works

    Hum Chief Growth Officer Jake Zarnegar introduces Hum: the Association Intelligence Platform. Take this two minute tour to get an idea of how Hum integrates your existing systems and technology to enable radical digital growth at your association.

    Jake Zarnegar

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