=Learn why a Customer Data Platform (CDP) is the answer to data security and consent management. Centralize all customer data in a single, secure location to better manage, protect, and activate customer data in a privacy-safe environment, and discover how a sound customer data strategy is the foundation to building customer trust and long-term engagement.
Niall LittleGoogle may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2023 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.
Laura SimisNot all data is created equal. Get the scoop on everything publishers need to know about zero-, first-, second-, and third-party data sources.
Evan O'NeillWhat may appear as rich, fertile, and full of promise from the outside may turn out to be a data swamp in disguise. In reality, most data lakes are dense, hostile, and publishers can lose good expeditioners in there for years.
Laura SimisExplore how AI is helping research publishers become more efficient and effective. Publishers can use artificial intelligence to automate manual tasks, simplify the peer review process, and deliver personalized content recommendations.
Laura SimisIn an increasingly data-driven world, AMS tech is struggling to keep up, especially as association leaders are trying to solve digital transformation post-pandemic. They’re wondering: do I have a technology issue, or a strategy issue?
John ChalliceGoogle is making some big changes to their Google Analytics platform that will impact how over 40 million websites track performance data. What do scholarly publishers and media organizations need to know about Google Analytics 4?
Laura SimisWhere should scholarly publishers start when it comes to building a first-party data strategy?
Jake Minturn