Technology

  • You Don’t Have to Be a Data Scientist to Take Control of Your Data

    You Don’t Have to Be a Data Scientist to Take Control of Your Data

    The future of your organization lies within unified data. Data intelligence may sound intimidating, but upon closer inspection – It is merely a way to unify content and data to create new streams of revenues, subscriptions, and membership. Hum was created to help associations and member organizations that fail to leverage this power known as ‘big data.’  Check out this quick read on why your association's growth may feel stagnant, how to leverage data without in-house expertise, and the results of Hum's data intelligence platform (created specifically for associations!)

  • Choosing your Software Stack: Monolithic vs. Microservices

    Choosing your Software Stack: Monolithic vs. Microservices

    As your association determines the best software stack for your needs, the debate rages on for microservices versus monolithic architectures. Both options communicate data about your members through cloud-based technology. While CMS leaders like SalesForce and HubSpot utilize Monoliths; tech giants like Netflix, Amazon, and Google prefer microservices. It may seem intimidating at first glance, so use this quick guide from Hum to break down these complex concepts into easily comprehensible pieces!

  • Forget CDPs - This Intelligence Software  is Built for Associations

    Forget CDPs - This Intelligence Software is Built for Associations

    Customer Data Platforms (CDPs) have become popular over the last decade because they listen to everything a user is telling you across your various systems. CDPs paint 360 pictures about how individuals and groups interact with your organization. CDPs can be complicated, sharing data that's very difficult to understand and act on. Enter the Association Intelligence Platform (AIP). This subset of CDPs exists to address concerns specific to non-profits like associations and societies.

  • Why Your Association Should be Collecting First Party Data

    Why Your Association Should be Collecting First Party Data

    Advertising guru Sir Martin Sorrell said that “2020 is the year of first-party data.” He’s partially right. Actually, its importance will extend far into the next decade, as savvy marketers and businesses leverage its power.

  • Assess your Association's Digital Readiness

    Assess your Association's Digital Readiness

    Does your association have the right infrastructure and strategic approach to become a digital-first associaton? See how your systems and processes stack up by taking our nine question digital readiness assessment.

  • How Hum Works

    How Hum Works

    Hum Chief Growth Officer Jake Zarnegar introduces Hum: the Association Intelligence Platform. Take this two minute tour to get an idea of how Hum integrates your existing systems and technology to enable radical digital growth at your association.

  • Leveraging Technology to Increase Organizational Impact

    Leveraging Technology to Increase Organizational Impact

    Who's ready to shed some technical debt on 2021? Steve Lieber, Former HIMSS CEO discusses the merits of finding the right tech stack, and how properly integrated systems can move your association towards successful digital transformation.

  • Meet Hum

    Meet Hum

    Hi, We're Hum - the world's first and only association intelligence platform. Our goal is to make complex data stories easy for your association to understand and act on. How do we do it? It all starts with unified data, and no, unifying your systems honest require a full tech overhaul. Watch this short introductory video with our Chief Growth Officer, Jake Zarnegar to learn more.

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