Technology

  • Hum Unveils Lodestone, Cutting-Edge LLM to Unlock Deep Insight

    Hum Unveils Lodestone, Cutting-Edge LLM to Unlock Deep Insight

    Hum unveils Lodestone, a cutting-edge large language model optimized for long text sequences. Lodestone allows publishers and other content-driven organizations to analyze full research papers and derive deeper content insights better than other LLM models.

  • Hum Feature: Profile Search

    Hum Feature: Profile Search

    Find the right audience for every piece of content. Paste a webinar description or article summary into Hum and use AI to generate a segment of readers whose interests match.

  • Google Analytics 4 is Here: What Publishers Need to Know

    Google Analytics 4 is Here: What Publishers Need to Know

    Google Analytics 4 brings new privacy features, cross-device tracking and an events-based model to Google's analytics offering. Learn what's new, what changes may limit your content and audience understanding, and ways that a CDP can deepen your GA4 data to bring you even deeper content intelligence.

  • Essential Tech Tools for Publishers in 2023

    Essential Tech Tools for Publishers in 2023

    Discover the essential technologies, resources, and partnerships that scholarly publishers are embracing and investing in in 2023. From XML-first workflows to artificial intelligence, collaboration tools, and user-friendly data tools - this is where leading publishers are focusing.

  • How a CDP Helps With Data Privacy

    How a CDP Helps With Data Privacy

    =Learn why a Customer Data Platform (CDP) is the answer to data security and consent management. Centralize all customer data in a single, secure location to better manage, protect, and activate customer data in a privacy-safe environment, and discover how a sound customer data strategy is the foundation to building customer trust and long-term engagement.

  • That's the Way the Cookie Crumbles

    That's the Way the Cookie Crumbles

    Google may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2023 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.

  • Zero-Party to Third-Party Data: What's the Difference?

    Zero-Party to Third-Party Data: What's the Difference?

    Not all data is created equal. Get the scoop on everything publishers need to know about zero-, first-, second-, and third-party data sources.

  • Data Lake - or Data Swamp?

    Data Lake - or Data Swamp?

    What may appear as rich, fertile, and full of promise from the outside may turn out to be a data swamp in disguise. In reality, most data lakes are dense, hostile, and publishers can lose good expeditioners in there for years.