Hum unveils Lodestone, a cutting-edge large language model optimized for long text sequences. Lodestone allows publishers and other content-driven organizations to analyze full research papers and derive deeper content insights better than other LLM models.
Laura SimisFind the right audience for every piece of content. Paste a webinar description or article summary into Hum and use AI to generate a segment of readers whose interests match.
Niall LittleGoogle Analytics 4 brings new privacy features, cross-device tracking and an events-based model to Google's analytics offering. Learn what's new, what changes may limit your content and audience understanding, and ways that a CDP can deepen your GA4 data to bring you even deeper content intelligence.
Laura SimisDiscover the essential technologies, resources, and partnerships that scholarly publishers are embracing and investing in in 2023. From XML-first workflows to artificial intelligence, collaboration tools, and user-friendly data tools - this is where leading publishers are focusing.
Evan O'Neill=Learn why a Customer Data Platform (CDP) is the answer to data security and consent management. Centralize all customer data in a single, secure location to better manage, protect, and activate customer data in a privacy-safe environment, and discover how a sound customer data strategy is the foundation to building customer trust and long-term engagement.
Niall LittleGoogle may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2023 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.
Laura SimisNot all data is created equal. Get the scoop on everything publishers need to know about zero-, first-, second-, and third-party data sources.
Evan O'NeillWhat may appear as rich, fertile, and full of promise from the outside may turn out to be a data swamp in disguise. In reality, most data lakes are dense, hostile, and publishers can lose good expeditioners in there for years.
Laura Simis