Technology

  • How a CDP Helps With Data Privacy

    How a CDP Helps With Data Privacy

    Learn how a Customer Data Platform (CDP) can help you manage data security and consent across platforms.

  • That's the Way the Cookie Crumbles

    That's the Way the Cookie Crumbles

    Google may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2023 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.

  • Zero-Party to Third-Party Data: What's the Difference?

    Zero-Party to Third-Party Data: What's the Difference?

    Not all data is created equal. Get the scoop on everything publishers need to know about zero-, first-, second-, and third-party data sources.

  • Data Lake - or Data Swamp?

    Data Lake - or Data Swamp?

    What may appear as rich, fertile, and full of promise from the outside may turn out to be a data swamp in disguise. In reality, most data lakes are dense, hostile, and publishers can lose good expeditioners in there for years.

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