=Learn why a Customer Data Platform (CDP) is the answer to data security and consent management. Centralize all customer data in a single, secure location to better manage, protect, and activate customer data in a privacy-safe environment, and discover how a sound customer data strategy is the foundation to building customer trust and long-term engagement.
Niall LittleHum protects customer data in accordance with the strictest security, availability, confidentiality, and privacy standards.
Niall LittleHere's a look at why we ultimately decided that we needed to build our own CDP to form the core of the Hum Association Intelligence Platform. With open source programs like WordPress, Android, and Linux, we had to weigh the benefits and drawbacks before building our own CDP. As we continued to upgrade our customized platform, our tech team was confident that this was the right choice!
Niall LittleCustomer Data Platforms (CDPs) have become popular over the last decade because they listen to everything a user is telling you across your various systems. CDPs paint 360 pictures about how individuals and groups interact with your organization. This new subset of CDPs exists to address concerns specific to non-profits like associations and societies, publishers, and B2B media.
Niall Little