Here's a look at why we ultimately decided that we needed to build our own CDP to form the core of the Hum Association Intelligence Platform. With open source programs like WordPress, Android, and Linux, we had to weigh the benefits and drawbacks before building our own CDP. As we continued to upgrade our customized platform, our tech team was confident that this was the right choice!Niall Little
Niall is Hum's Chief Technology Officer. His experience helping associations and societies solve technology problems with an eye for real human behavior has been invaluable to building the Hum platform. Niall is committed to making Hum simple and easy for users of all levels to use.
By Niall Little
Customer Data Platforms (CDPs) have become popular over the last decade because they listen to everything a user is telling you across your various systems. CDPs paint 360 pictures about how individuals and groups interact with your organization. This new subset of CDPs exists to address concerns specific to non-profits like associations and societies, publishers, and B2B media.Niall Little