Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson FioriCarson Fiori is an Account Manager at Hum. He's particularly passionate about helping clients build strategic solutions for challenges big and small.
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson FioriIFT generated $15K in event registration revenue promoting their annual event with real-time campaigns. See how personalized messaging to engaged readers through Hum boosted early bird and non-member registrations.
Carson FioriAfter two years of virtual events and underwhelming in-person attendance numbers, IASA was looking for a data-backed way to reinvigorate marketing efforts for their upcoming annual event. Learn how they used Hum to drive event registrations and critical non-dues revenue.
Carson Fiori