Silverchair automated their lead qualification process with Hum's segment builder, increasing visibility and efficiency for their marketing and sales teams. By identifying marketing leads based on behavioral data in Hum, Silverchair was able to focus on moving leads closer to sales conversations, while syncing directly with their CRM platform for streamlined lead management.
Jake MinturnWhere should scholarly publishers start when it comes to building a first-party data strategy?
Jake MinturnYour association might have great webinars and events - but in order to compete with professional development alternatives and maximize attendance and engagement, you need to up your game in how your deliver those programs to your members.
Jake MinturnHum Chief Growth Officer Jake Zarnegar introduces Hum: the Association Intelligence Platform. Take this two minute tour to get an idea of how Hum integrates your existing systems and technology to enable radical digital growth at your association.
Jake Minturn