Case Study: Us Weekly Turns Celebrity Content into Ad Revenue
a360 leverages Hum’s Alchemist AI content tagging to surface new programmatic ad categories and inventory.
Jake MinturnJake Minturn
By Jake Minturn
- Revenue
- Culture & News
Navigating A Data-Driven Future: Key Insights from Platform Strategies
The marketing landscape is shifting drastically, and industry leaders gathered at Platform Strategies 2023 to discuss. Panelists highlighted the rising importance of first-party data, personalization, and author experience to understand audiences and evolve from B2B to B2C strategies.
Jake Minturn - Engagement
Case Study: Targeted Outreach Drives New Registrations for SSP’s Annual Meeting
Leveraging Hum's AI and live engagement campaigns, SSP streamlined promotions for their annual meeting, engaging new audiences and driving registrations in a highly targeted yet scalable way.
Jake Minturn - Growth
Case Study: Silverchair Uses Data to Identify Marketing Leads
Silverchair automated their lead qualification process with Hum's segment builder, increasing visibility and efficiency for their marketing and sales teams. By identifying marketing leads based on behavioral data in Hum, Silverchair was able to focus on moving leads closer to sales conversations, while syncing directly with their CRM platform for streamlined lead management.
Jake Minturn - Technology
Rebuilding Your Data Strategy without Third Party Cookies
Where should scholarly publishers start when it comes to building a first-party data strategy?
Jake Minturn