The marketing landscape is shifting drastically, and industry leaders gathered at Platform Strategies 2023 to discuss. Panelists highlighted the rising importance of first-party data, personalization, and author experience to understand audiences and evolve from B2B to B2C strategies.
Jake MinturnLeveraging Hum's AI and live engagement campaigns, SSP streamlined promotions for their annual meeting, engaging new audiences and driving registrations in a highly targeted yet scalable way.
Jake MinturnSilverchair automated their lead qualification process with Hum's segment builder, increasing visibility and efficiency for their marketing and sales teams. By identifying marketing leads based on behavioral data in Hum, Silverchair was able to focus on moving leads closer to sales conversations, while syncing directly with their CRM platform for streamlined lead management.
Jake MinturnWhere should scholarly publishers start when it comes to building a first-party data strategy?
Jake MinturnYour association might have great webinars and events - but in order to compete with professional development alternatives and maximize attendance and engagement, you need to up your game in how your deliver those programs to your members.
Jake Minturn