Case Study: Us Weekly Turns Celebrity Content into Ad Revenue
a360 leverages Hum’s Alchemist AI content tagging to surface new programmatic ad categories and inventory.
Jake MinturnCase study
- Revenue
- Content
AI can Empower Journal Editors
Explore how publishers like Oxford University Press and Rockefeller University Press leverage AI to enhance editorial workflows, improve content strategy, and maintain academic quality.
Laura Simis - Growth
Case Study: CRA Fuels Prospect Marketing with Intent Data
CRA integrates Bombora data with Hum first-party data intelligence to more effectively identify, engage, and close high-intent sales prospects.
Carson Fiori - Engagement
Cut Through the Noise: Publishers Are Using Data and AI to Target Authors
Learn how industry leaders like OUP, AIP Publishing, and RUP are tailoring author marketing efforts by geographic location, researcher interests, and institutional read & publish deals for higher engagement.
Laura Simis - Engagement
Case Study: OUP Boosts Author Engagement with Targeted Call for Papers Campaigns
Oxford University Press uses Hum to segment potential authors by topical interests, delivering hyper-personalized call for paper campaigns that outperform email.
Andrea Hoffman
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