Karger Publishers Achieves Strong ROI With AI-Driven Author Marketing
Karger’s comprehensive author marketing campaigns in Alchemist Engage directly influenced over 1,100 manuscript submissions across its journal portfolio.
Andrea HoffmanCase study
- Revenue
- Revenue
Case Study: IFT Expands Success of Event Promotion Strategy
Discover how IFT FIRST 2024 achieved an 80% revenue increase from first-time attendees using personalized engagement strategies.
Carson Fiori - Revenue
Case Study: Us Weekly Turns Celebrity Content into Ad Revenue
a360 leverages Hum’s Alchemist AI content tagging to surface new programmatic ad categories and inventory.
Jake Minturn - Content
AI can Empower Journal Editors
Explore how publishers like Oxford University Press and Rockefeller University Press leverage AI to enhance editorial workflows, improve content strategy, and maintain academic quality.
Laura Simis - Growth
Case Study: CRA Fuels Prospect Marketing with Intent Data
CRA integrates Bombora data with Hum first-party data intelligence to more effectively identify, engage, and close high-intent sales prospects.
Carson Fiori
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