Use cases

  • Breathing New Life into Your Aging Technology

    Breathing New Life into Your Aging Technology

    Find new life in your legacy systems. Your platforms may be older, but they are capable of generating valuable data on your membership. This data can be unlocked and used to meet its full strategic potential with the right unifying layer.  Hum’s intelligence platform makes it easy. Get access to data locked in legacy systems, and use that data in new, digital-first ways.

  • Finding New Revenue Lines

    Finding New Revenue Lines

    Hum intelligence reveals the data you need to design strategies for new revenue opportunities. Hum also includes a set of features to help you bring those ideas to life. Read on to discover a use case where an association builds a paid webinar series from a set of high performing free content.

  • Growing the Membership

    Growing the Membership

    Hum’s intelligence platform reveals deep, real-time behavioral insights about your members and your potential members. You gain a thorough understanding of individuals and groups that are most engaged with your content, events, and experiences. Use the topics that interest them to improve engagement, increase content consumption, and attract new members and a broader audience. On the flip side, Hum gives you the ability to analyze the behavior of members that aren’t engaging. Hum helps you understand why, so you can bring them back into the fold.

  • Sharing Content Data with Every Association Team

    Sharing Content Data with Every Association Team

    Get unified behavioral and content insights across your learning systems, websites, publishing solutions, events, marketing platforms, and more. With Hum, these data insights are easily shareable and actionable for all your teams.

  • Improving Event Marketing

    Improving Event Marketing

    When you have the ability to cultivate a larger audience and engage them year-round, event marketing is easier, and more targeted. Via Hum’s intelligence, you already know who will be interested in an event. And with targeted emails, based on Hum real-time segments, you have a high-impact, low-cost channel to nurture your audience toward event signups.

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