Hybrid Events

  • Maximizing Events with Member Journey Data

    Maximizing Events with Member Journey Data

    Associations already have great content, products and events. To compete with professional development alternatives, they need to improve the way they deliver those programs. Your data has a unique story to tell about what your members want from your association. Learn to map member journeys to maximize events and programs. This data-driven events strategy is key to operating in a digital-first environment.

  • Optimizing Annual Meeting Programming

    Optimizing Annual Meeting Programming

    With Hum, you’ll get inspiration for improving event programming from many data sources across your organization. Hum pulls real-time engagement trends from sources like your learning systems, website, blog, marketing, and, of course, recent events, to show you what your audience is most interested in. Use this information to improve future events content, and create new programming proven to excite and engage members, including those you are most keen to reach. Make your programming more relevant, comprehensive, interesting, and better aligned to specific potential attendee populations you may currently be missing.

  • Improving Event Marketing

    Improving Event Marketing

    When you have the ability to cultivate a larger audience and engage them year-round, event marketing is easier, and more targeted. Via Hum’s intelligence, you already know who will be interested in an event. And with targeted emails, based on Hum real-time segments, you have a high-impact, low-cost channel to nurture your audience toward event signups.

  • Increasing Sponsor Engagement with Events

    Increasing Sponsor Engagement with Events

    Learn Hum's approach to increasing sponsor engagement with digital event packages. Hum's use case series explores practical solutions for top association digital challenges. Get inspired to evolve your digital offerings as you browse scenarios and solutions by department.

  • Creating Digital Networking Experiences Your Members will Love

    Creating Digital Networking Experiences Your Members will Love

    Savvy organizations and businesses have long known that a digital approach is key to success in our modern landscape. In 2020, Covid-19 forced digital practices onto those who clung to old ways of operating, and many events and conferences have shifted online. Physical events still have their place, but moving forward they will be complemented by (or in some cases replaced by) digital activities. Read on to get our guide to crafting digital networking experiences your members will love.

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