You’ve heard of content strategy and content marketing, but how about content intelligence? Or, having a data-driven understanding of how your content is performing.Liz Heinberg
Liz is a marketing and product professional with a longstanding passion for verbal identity and content strategy. She loves to both work and play with words. As a member of the Hum team and an "old millennial" (her words), Liz is excited about helping associations meet the needs and desires of younger generations.
By Liz Heinberg
Savvy organizations and businesses have long known that a digital approach is key to success in our modern landscape. In 2020, Covid-19 forced digital practices onto those who clung to old ways of operating, and many events and conferences have shifted online. Physical events still have their place, but moving forward they will be complemented by (or in some cases replaced by) digital activities. Read on to get our guide to crafting digital networking experiences your members will love.Liz Heinberg