In 2013 HIMSS CEO Steve Lieber began to shift the HIMSS model towards a digital-first landscape. Over the next few years, HIMSS experienced transformational growth across all operational functions as they expanded their reach and impact. How? By introducing a data-driven audience strategy to serve not just their core members, but also a highly engaged, global audience. Click below to watch as Steve walks us through the HIMSS case study.
If you liked this video, be sure to check out Steve's full 30 minute webinar on audience strategey at HIMSS, presented at digitalNow 2020.
Steve has worked closely with the Hum team to build a product that enables HIMSS-style growth and reach at every asociation, a fraction of the cost, with nodisruptions to your existing tech stack or operations. Reach out - we'd be happy to tell you more about the Hum solution.