Hum is pleased to announce that CLUTCH has selected Alchemist Engage, the activation layer of Hum’s audience and content intelligence platform, to deliver data-driven engagement strategies for their clients.
With Alchemist Engage, CLUTCH will unify fragmented audience data into a single intelligence layer that fuels smarter segmentation, personalized outreach, and real-time campaign optimization. The platform’s behavioral insights will help them to identify high-value audiences, surface timely content recommendations, and drive measurable impact across digital channels.
“Our focus is helping clients activate deeper audience engagement that maximizes revenue and long-term growth,” said Tessa Anderson, Director of Digital Activation & Demand Generation at CLUTCH. “With Hum’s Alchemist Engage, we’ll be able to connect content and audiences with greater precision - accelerating awareness, engagement, and momentum across the sector, and enabling our clients to take more informed, impactful steps forward.”
“B2B organizations need nuanced audience understanding to move their industries forward,” said Dustin Smith, Co-founder and CEO at Hum. “By pairing CLUTCH’s strategic marketing expertise with data and AI-driven insights from Alchemist Engage, they’ll be able to turn audience signals into actionable intelligence, delivering campaigns that connect, convert, and sustain momentum over time.”
About CLUTCH
CLUTCH is a hybrid consultancy and agency that delivers opportunity-building solutions to help their clients maximize revenue and growth. Learn more at clutchperformance.com.
About Hum
Hum delivers AI-powered intelligence tools for knowledge-rich organizations, transforming data into actionable insights and opportunities. Alchemist Engage empowers B2B media publishers to act on content and audience intelligence and orchestrate reader, author, and reviewer journeys in real-time. Learn more at hum.works.