Case Study: CRA Fuels Prospect Marketing with Intent Data
CRA integrates Bombora data with Hum first-party data intelligence to more effectively identify, engage, and close high-intent sales prospects.
Carson FioriAudience Intelligence
- Growth
- Technology
Chrome's Cookie Comeback: Why Smart Publishers Are Still Baking with First-Party Ingredients
Google's keeping third-party cookies. Here's why first-party data remains crucial for publishers' success in digital advertising and audience engagement.
Laura Simis - Culture & News
GeoScienceWorld selects Hum to further develop content and audience understanding
GeoScienceWorld partners with Hum to enhance content discovery and audience engagement in earth science research. Learn how AI-driven insights will improve user experiences and attract high-quality content.
Richard Bennett - Engagement
Cut Through the Noise: Publishers Are Using Data and AI to Target Authors
Learn how industry leaders like OUP, AIP Publishing, and RUP are tailoring author marketing efforts by geographic location, researcher interests, and institutional read & publish deals for higher engagement.
Laura Simis - Growth
Scaling the AI Maturity Curve: A Roadmap for Publishers
There are no shortcuts for bringing innovative AI products to market, from idea to scaled deployment. Get real-world insights from industry leaders on climbing the AI maturity curve, capitalizing on AI opportunities, avoiding pitfalls, and future-proofing.
John Challice
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