Audience Engagement

  • 2 Data-Driven Ways to Grow Your Membership

    2 Data-Driven Ways to Grow Your Membership

    Data is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. With the right data, your association can create a smart plan to grow your association membership by engaging the right people with the right messages at the right time.

  • How CyberRisk Alliance is using CDP Technology to Drive Personalization, Broaden Reach, and Expand Engagement

    How CyberRisk Alliance is using CDP Technology to Drive Personalization, Broaden Reach, and Expand Engagement

    Hum is proud to partner with CyberRisk Alliance to help improve the way they interact with digital audiences. We’re installing our next generation Customer Data Platform (CDP) to inform better CRA audience segmentation, based on real-time behavior across their digital properties. Together with Hum, CRA will use these insights to deliver personalized products, content, and marketing experiences to their audience.

  • Finding New Revenue Lines

    Finding New Revenue Lines

    Hum intelligence reveals the data you need to design strategies for new revenue opportunities. Hum also includes a set of features to help you bring those ideas to life. Read on to discover a use case where an association builds a paid webinar series from a set of high performing free content.

  • Inside the Millennial Mind Infographic

    Inside the Millennial Mind Infographic

    Millennials, born between 1981 and 1996, are presently the largest age group in the United States. Read on for a visual look at their interests and key drivers of behavior. Learn how to serve this important group of potential members and up-and-coming industry leaders.

  • A Complete Guide to Attracting New Members in the Digital Age

    A Complete Guide to Attracting New Members in the Digital Age

    In 2021, your marketing efforts should be oriented towards Millennials and Generation Zers. With a purchasing power exceeding 1.42-trillion-dollars in 2020 - This demographic of 140+-million young professionals should not be underestimated or overlooked. Use this comprehensive guide for tips on understanding the modern member, developing your member lifecycle, utilizing humanization, and actually *keeping* young members engaged for sustainable profitability!

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