Publishers are prioritizing audience intelligence and personalization in 2024. Explore expanded audience strategies, data-driven insights, AI segmentation for authors/readers, and new revenue opportunities through audience engagement.
John ChalliceSee how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson FioriIFT generated $15K in event registration revenue promoting their annual event with real-time campaigns. See how personalized messaging to engaged readers through Hum boosted early bird and non-member registrations.
Carson FioriAutomatically send more visitors to the top-performing experience sooner to boost conversions and revenue. Learn how multi-armed bandit algorithms are taking digital publishers further when it comes to optimizing audience engagement.
Niall LittleAfter two years of virtual events and underwhelming in-person attendance numbers, IASA was looking for a data-backed way to reinvigorate marketing efforts for their upcoming annual event. Learn how they used Hum to drive event registrations and critical non-dues revenue.
Carson Fiori