Case Study: CRA Fuels Prospect Marketing with Intent Data
CRA integrates Bombora data with Hum first-party data intelligence to more effectively identify, engage, and close high-intent sales prospects.
Carson FioriAudience Engagement
- Growth
- Engagement
The Audience-Centric Shift in Publishing for 2024
Publishers are prioritizing audience intelligence and personalization in 2024. Explore expanded audience strategies, data-driven insights, AI segmentation for authors/readers, and new revenue opportunities through audience engagement.
John Challice - Growth
Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson Fiori - Engagement
Forget A/B Testing - Use Multi-Armed Bandits For Smarter Campaign Optimization
Automatically send more visitors to the top-performing experience sooner to boost conversions and revenue. Learn how multi-armed bandit algorithms are taking digital publishers further when it comes to optimizing audience engagement.
Niall Little - Revenue
Case Study: IFT Generates $15K With Event Promotions in Real-Time
IFT generated $15K in event registration revenue promoting their annual event with real-time campaigns. See how personalized messaging to engaged readers through Hum boosted early bird and non-member registrations.
Carson Fiori
No posts yet