Google's keeping third-party cookies. Here's why first-party data remains crucial for publishers' success in digital advertising and audience engagement.
Laura SimisDiscover how AI-generated taxonomies are revolutionizing content organization in media. AI-powered classification is driving efficiency, consistency, and scalability for modern media organizations.
John ChalliceLeading agrifood and pet food media company leverages AI to unlock deeper reader insights and personalization capabilities.
Laura SimisDiscover how media organizations can stay ahead of the curve in 2023 with customer data platforms (CDPs) by prioritizing first-party data, generating audience understanding, driving revenue, improving user experiences, and improving email performance. Learn how a CDP can help media businesses to leverage their customer data, and use personalized marketing campaigns to grow their business, while respecting their customers' privacy.
Laura SimisAs the modern media landscape has grown, entertainment tech giants have raised the bar for online experiences. Here are the key strategies scholarly publishers can draw inspriation from to create memorable & engaging experiences for readers.
Laura Simis