In-person Events

  • Case Study: How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks

    Case Study: How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks

    In order to meet ambitious in-person and digital attendance goals, PCMA needed a partner who could help them build an effective data-centric marketing strategy that would get them across the finish line. With Hum’s help, PCMA not only closed their registration sales gap in a three month period, but exceeded their lofty goal of 2,500 in-person registrations.

  • Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

    Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

    In years past, PCMA had relied on email as the primary channel to promote their annual Convening Leaders event. But as they launched marketing for their 2022 conference, the team saw immediate signs that their tried-and-true strategy wasn’t working. With Hum data at their fingertips, PCMA was able to refresh their email marketing strategy, target key segments with tailored messaging, and successfully reach their audience for Convening Leaders.

  • Maximizing Events with Member Journey Data

    Maximizing Events with Member Journey Data

    Your association might have great webinars and events - but in order to compete with professional development alternatives and maximize attendance and engagement, you need to up your game in how your deliver those programs to your members.

  • Optimizing Annual Meeting Programming

    Optimizing Annual Meeting Programming

    With Hum, you’ll get inspiration for improving event programming from many data sources across your organization. Hum pulls real-time engagement trends from sources like your learning systems, website, blog, marketing, and, of course, recent events, to show you what your audience is most interested in. Use this information to improve future events content, and create new programming proven to excite and engage members, including those you are most keen to reach. Make your programming more relevant, comprehensive, interesting, and better aligned to specific potential attendee populations you may currently be missing.

No posts yet

This website uses cookies to ensure you get the best experience on our website.