Case Study: IFT Expands Success of Event Promotion Strategy
Discover how IFT FIRST 2024 achieved an 80% revenue increase from first-time attendees using personalized engagement strategies.
Carson FioriDiscover how IFT FIRST 2024 achieved an 80% revenue increase from first-time attendees using personalized engagement strategies.
Carson FioriAfter two years of virtual events and underwhelming in-person attendance numbers, IASA was looking for a data-backed way to reinvigorate marketing efforts for their upcoming annual event. Learn how they used Hum to drive event registrations and critical non-dues revenue.
Carson FioriLeveraging Hum's AI and live engagement campaigns, SSP streamlined promotions for their annual meeting, engaging new audiences and driving registrations in a highly targeted yet scalable way.
Jake MinturnYour association might have great webinars and events - but in order to compete with professional development alternatives and maximize attendance and engagement, you need to up your game in how your deliver those programs to your members.
Jake MinturnWith Hum, you’ll get inspiration for improving event programming from many data sources across your organization. Hum pulls real-time engagement trends from sources like your learning systems, website, blog, marketing, and, of course, recent events, to show you what your audience is most interested in. Use this information to improve future events content, and create new programming proven to excite and engage members, including those you are most keen to reach. Make your programming more relevant, comprehensive, interesting, and better aligned to specific potential attendee populations you may currently be missing.
Liz Heinberg