In-person Events

  • Maximizing Events with Member Journey Data

    Maximizing Events with Member Journey Data

    Associations already have great content, products and events. To compete with professional development alternatives, they need to improve the way they deliver those programs. Your data has a unique story to tell about what your members want from your association. Learn to map member journeys to maximize events and programs. This data-driven events strategy is key to operating in a digital-first environment.

  • Optimizing Annual Meeting Programming

    Optimizing Annual Meeting Programming

    With Hum, you’ll get inspiration for improving event programming from many data sources across your organization. Hum pulls real-time engagement trends from sources like your learning systems, website, blog, marketing, and, of course, recent events, to show you what your audience is most interested in. Use this information to improve future events content, and create new programming proven to excite and engage members, including those you are most keen to reach. Make your programming more relevant, comprehensive, interesting, and better aligned to specific potential attendee populations you may currently be missing.

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