Digital transformation is all about understanding your audience, personalizing your content, and creating an intelligent story out of your data. It’s no surprise that over 75% of worldwide associations will undergo digital transformations by 2023. Read on to learn how to use data to solve your growth challenges, and modernize your association.
Claire GlissonFind new life in your legacy systems. Your platforms may be older, but they are capable of generating valuable data on your membership. This data can be unlocked and used to meet its full strategic potential with the right unifying layer. Hum’s intelligence platform makes it easy. Get access to data locked in legacy systems, and use that data in new, digital-first ways.
John ChalliceThe future of your organization lies within your content data. Here are the 3 key steps to unlock content intelligence and create more impactful, effective content for your readers.
Laura SimisLearn how an audience strategy can help professional associations increase their reach, revenue, and resilience in a digital landscape. Hum explains audience strategy, the things associations should consider when thinking about growing their membership, and how content and data can help to gain insights into the audience's behaviors and interests.
Claire GlissonDoes your association have the right infrastructure and strategic approach to become a digital-first associaton? See how your systems and processes stack up by taking our nine question digital readiness assessment.
Steve Lieber