Hum’s CDP will power IASA’s digital transformation journey via modernized member experiences and improved KPIs


Charlottesville, VA, Durham, NC | April 19th, 2022 - Press Release

Digital transformation is top of mind for trade and professional associations in 2022. To power these data-driven transitions, they are adopting CDPs to unify technology systems and gain a real-time, 360-degree understanding of member behavior. IASA has selected Hum as their digital transformation partner, providing CDP technology and digital strategy expertise.

IASA’s vision is to develop personalized experiences for members. To do this, they need to understand real-time trends that interest the community and mobilize audiences based on that insight. Hum’s CDP will bring this vision to life by enabling segmentation across key audience groups in real time and by using behavioral insight to enhance IASA’s programs and digital offerings. 


IASA and Hum are focusing on two key use cases to begin the partnership:

  1. Using data to inform content, programming and marketing strategy for IASA’s 2023 annual event, IASA Xchange ™
  2. Using data to develop data-powered sponsor programs that drive member interest and engagement


IASA and Hum are excited about the promise of IASA’s data-powered future. 

“We are excited about the possibilities the partnership with Hum holds for IASA and our members,” stated Kerry Crockett, MBA, CAE, CMP Fellow, DES, CEO of IASA. “By better understanding our member needs, behaviors, and interests, IASA will be able to dramatically improve the member experience and member benefits we provide.”

John Challice, VP of Business Development at Hum says “IASA is putting data at the heart of their entire new strategic plan, putting them among the most forward-thinking associations, preparing for the future.They are in the midst of redefining their audience and mission, and they know that a deep understanding of what their members want is both fundamental and critical to their success.”


About IASA

For almost 100 years, IASA -- a non-profit 501(c)(3) -- has served as the trusted source for knowledge and innovation that guides the community of insurance professionals. IASA fosters an environment of selfless engagement, inclusivity, and conviction, advancing careers and personal growth for its members and constituents. It produces the best education and learning opportunities in an open and sharing environment through exceptional leadership that promotes excellence, collaboration, innovation, and community engagement. Its community roots, consisting of thousands of members and insurance constituents, in addition to 24 national chapters, runs deep with a mission to accelerate professional growth to shape, influence, elevate and strengthen the insurance industry. Its vision is to be the definitive source of trusted knowledge, credible collaboration, and common business interests that drives future industry innovation through the practice and alliance of insurance professionals. To find out more about IASA, visit the website at

Get in Touch with IASA:
Tracey Gould, M.S. IMC, CPSM
Marketing and Communications Director


About Hum:

Hum is a next-generation Customer Data Platform (CDP) built specifically to help content-driven organizations unify and leverage their data. Hum has partnered with top associations & societies like The College of Healthcare Information Systems Management (CHIME), The Society for Scholarly Publishing (SSP) and The Professional Convention Management Association (PCMA), and more, as they plan and initiate their shift to digital. To learn more about hum visit

Get in Touch with Hum:
Claire Glisson
VP of Marketing