President of CyberRisk Alliance & Hum Advisor, John Whelan, joins Hilary Marsh, Chief Strategist of Content Company Inc. to discuss data-driven content strategies. This 3-minute snippet, taken from the Association Forum’s SmartTech Conference, explores the way that technology unites associations by improving their understanding of member behavior. These business intelligence experts explore a unified approach to generating feedback and creating better experiences for association members.

For more insights on content intelliegnce, don't miss this piece on using data to make your content strategy smarter.