President of CyberRisk Alliance & Hum Advisor, John Whelan, joins Hilary Marsh, Chief Strategist of Content Company Inc. to discuss data-driven content strategies. This snippet taken from the Association Forum’s SmartTech Conference explores the way that technology unites associations by improving their understanding of member behavior. These two business intelligence experts explore a unified approach to generating feedback and creating better experiences for association members.John Whelan
John Whelan is a Hum Advisor. His passion for data-driven intelligence and digital strategy makes him an essential part of our advisor committee. Before starting his current role as President of CyberRisk Alliance, John led the team that developed and launched HIMSS Media, a new media business inside of HIMSS (Healthcare Information & Management Systems Society).