Hum today announced a new partnership with GeoScienceWorld (GSW), an aggregator of curated content serving the earth science research community. 

With Hum as a data and AI partner, GSW aims to uncover audience intelligence to advance its efforts to make geoscience research more discoverable and usable online. Connected data around reader interests and consumption patterns will help GSW identify its individual readers, surface the most relevant content recommendations, and deliver tailored experiences to their earth science research community. 

"We’re looking forward to gaining a deeper understanding of how readers and other audiences are engaging with our OA journal Lithosphere and GSW partner content,” said Jessica Lawrence-Hurt, Director of Marketing. “By tapping into Hum’s deep audience insights and contextual content intelligence, we can be more strategic about amplifying impactful research and better support our society partners by aligning them with readers’ unique interests."

Additionally, with a deeper understanding of individual researcher interests and access to Hum’s frontier AI capabilities, GSW will be able to deliver targeted outreach and engagement strategies with the goal of attracting high-quality research and content from authors around the world.

"This partnership represents a commitment from GeoScienceWorld to optimize user experiences and foster a thriving ecosystem for researchers, authors, and its founding society partners," said John Challice, Hum’s SVP of Business Development. “We look forward to helping GSW unlock the full potential of its audience.”

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About GeoScienceWorld GeoScienceWorld (GSW) is a collaborative, nonprofit organization that provides access to a comprehensive collection of geoscience literature. Founded in 2004, GSW is committed to advancing geoscience research, promoting collaboration among societies, and supporting the independent publishing programs of its founding societies. For more information, visit https://pubs.geoscienceworld.org.

About Hum Hum is a next-generation customer data platform that combines deep audience insights with topical and contextual content knowledge, enabling organizations to deliver more relevant and personalized digital experiences. Hum's frontier AI capabilities align audience understanding with content intelligence, empowering businesses to drive engagement and achieve their strategic objectives. Learn more at https://www.hum.works.