Hum is pleased to welcome Emerald Publishing as its newest client.
Leveraging Hum’s Alchemist Engage product, Emerald will unlock real-time, first-party insights and use them to orchestrate sophisticated, on-platform journeys for its global research community. Readers will gain access to hyper-personalized content recommendations and improved content discovery, making it easier for them to find relevant research.
In particular, Emerald aims to deepen its understanding of individual researcher interests to enhance both the author and reader experience. By leveraging Hum’s advanced audience intelligence, Emerald will deliver more precisely targeted content recommendations and tailored authorship opportunities, helping to drive manuscript submissions and support the growth of Transformative Agreements by connecting researchers with relevant open access publishing pathways.
“Emerald has always championed technological developments that drive positive change. With Alchemist Engage we can understand our audiences at unprecedented depth and deliver content, scholarly materials and calls-for-papers that truly resonate, but importantly we also believe it will allow us to better help our communities make meaningful contributions and drive real-world impact” said Natalie Jacobs, Chief Product Officer at Emerald.
“Understanding how researchers engage with a publisher's content is fundamental to providing a personalised experience” said Richard Bennett, Chief Growth Officer at Hum. “Combining engagement with a subject understanding of the content itself creates a complete picture of that audience. Alchemist Engage lets innovators like Emerald develop their audience understanding and create engagement actions in a single platform.”
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About Emerald Publishing
Founded by management scholars in 1967 and now part of the Cambridge Information Group, Emerald Publishing provides a range of publishing services to help researchers tell their stories in a meaningful and timely way, providing innovative tools and services to build confidence and capability in impactful research. As a proud signatory of DORA, Emerald is committed to establishing new pathways to impact, making research more accessible, and helping communities make decisions that change their world for the better.
Emerald Publishing is proud to be a Times Top 50 Employer for Gender Equality 2025 and one of the Top 50 Inspiring Workplaces in the UK and Ireland for 2025. Learn more about Emerald at emeraldgrouppublishing.com
About Hum
Hum delivers AI-powered intelligence tools for knowledge-rich organizations, transforming data into actionable insights and opportunities. Alchemist Engage empowers publishers to act on content and audience intelligence and orchestrate reader, author, and reviewer journeys in real-time. Learn more at hum.works.