How Multi-Stage Campaigns Transform Reader Relationships
The Nurture Revolution! Why one-and-done content campaigns are obsolete. Learn how publishers are utilizing multi-stage campaigns to drive engagement and get results.
Carson FioriFirst-party data
- Engagement
- Technology
2025 Publishing Technology Trends: A Look Back and Forward
The 2024 publishing tech recap: AI advances, B2C shift, core system upgrades. Explore how we expect to see these trends evolve in 2025 for scholarly publishers.
Laura Simis - Technology
AI in the Trough of Disillusionment
Explore AI's journey through the 'trough of disillusionment' in publishing. Experts at Platform Strategies talk starting small, user feedback, and data access.
Niall Little - Technology
Chrome's Cookie Comeback: Why Smart Publishers Are Still Baking with First-Party Ingredients
Google's keeping third-party cookies. Here's why first-party data remains crucial for publishers' success in digital advertising and audience engagement.
Laura Simis - Technology
That's the Way the Cookie Crumbles
Google may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2024 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.
Laura Simis
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