2023 Tech Trends: Recap for Publishers
What we got right, and a sneak peek at the 2024 trends ahead.
John ChalliceFirst-party data
- Technology
- Technology
That's the Way the Cookie Crumbles
Google may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2023 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.
Laura Simis - Technology
Zero-Party to Third-Party Data: What's the Difference?
Not all data is created equal. Get the scoop on everything publishers need to know about zero-, first-, second-, and third-party data sources.
Evan O'Neill - Culture & News
Everything Publishers Need to Know About Data
Publishers sit on a goldmine of data. Don’t let yours go to waste! We’re breaking down the fundamentals of data and customer data solutions for scholarly publishers - and best of all, we’re doing it for free.
Dustin Smith - Technology
What does Google Analytics 4 Mean for Publishers?
Google is making some big changes to their Google Analytics platform that will impact how over 40 million websites track performance data. What do scholarly publishers and media organizations need to know about Google Analytics 4?
Laura Simis
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