Member Engagement

  • 5 Reasons Younger Generations Aren't Joining Associations

    5 Reasons Younger Generations Aren't Joining Associations

    Today, Millennials + Gen Z account for 40% of the working population in the US. And yet, on average, 71% of an association’s member base is comprised of members over the age of 40. In order to turn numbers like these around, associations must learn how to understand and serve the next generation of professionals. Hint: Personalization is key.

  • Member Engagement Challenges (and How to Solve Them)

    Member Engagement Challenges (and How to Solve Them)

    Here are three of the obstacles that hold organizations back from achieving best-in-class engagement, and smart data solutions and personalization strategies your association can use to overcome them.

  • Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

    Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

    In years past, PCMA had relied on email as the primary channel to promote their annual Convening Leaders event. But as they launched marketing for their 2022 conference, the team saw immediate signs that their tried-and-true strategy wasn’t working. With Hum data at their fingertips, PCMA was able to refresh their email marketing strategy, target key segments with tailored messaging, and successfully reach their audience for Convening Leaders.

  • From Churn to Charmed: Modern Member Retention Tactics

    From Churn to Charmed: Modern Member Retention Tactics

    Delighting members step is critical to ensuring renewals; unfortunately, it’s also the most difficult. Associations have to understand which content, products and programs are most interesting to members in order to keep them engaged and renewing their membership.

  • 2 Data-Driven Ways to Grow Your Membership

    2 Data-Driven Ways to Grow Your Membership

    Data is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. With the right data, your association can create a smart plan to grow your association membership by engaging the right people with the right messages at the right time.

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