IFT Let Reader Behavior Edit the Editorial Calendar
How IFT used Alchemist Engage to compare editorial priorities with real audience behavior and make smarter decisions about what to cover next.
Carson FioriMember engagement
- Content
- Revenue
IFT Turned Website Visits into Registrations and Renewals
How IFT used Alchemist Engage to turn existing website attention into event registrations, membership renewals, and other high-value actions.
Carson Fiori - Revenue
Case Study: IFT Expands Success of Event Promotion Strategy
Discover how IFT FIRST 2024 achieved an 80% revenue increase from first-time attendees using personalized engagement strategies.
Carson Fiori - Growth
Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson Fiori - Engagement
Forget A/B Testing - Use Multi-Armed Bandits For Smarter Campaign Optimization
Automatically send more visitors to the top-performing experience sooner to boost conversions and revenue. Learn how multi-armed bandit algorithms are taking digital publishers further when it comes to optimizing audience engagement.
Niall Little
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