Leveraging Hum's AI and live engagement campaigns, SSP streamlined promotions for their annual meeting, engaging new audiences and driving registrations in a highly targeted yet scalable way.
Jake MinturnHere are three of the obstacles that hold organizations back from achieving best-in-class engagement, and smart data solutions and personalization strategies your association can use to overcome them.
Laura SimisDelighting members step is critical to ensuring renewals; unfortunately, it’s also the most difficult. Associations have to understand which content, products and programs are most interesting to members in order to keep them engaged and renewing their membership.
Claire GlissonData is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. With the right data, your association can create a smart plan to grow your association membership by engaging the right people with the right messages at the right time.
Dustin SmithThe Hum Platform shares content intelligence that digs deep into engagement trends across all your digital content. Understand which topics, formats, and lengths are most popular, and see how content engages by segment. Use this information to repurpose your highest-performing content, and revisit pieces that could be great with just a tweak or two. Every piece of content is full of potential, and chances are, it just needs a little refreshing.
Claire Glisson