IFT Let Reader Behavior Edit the Editorial Calendar
How IFT used Alchemist Engage to compare editorial priorities with real audience behavior and make smarter decisions about what to cover next.
Carson FioriAssociations
- Content
- Revenue
Case Study: IFT Generates $15K With Event Promotions in Real-Time
IFT generated $15K in event registration revenue promoting their annual event with real-time campaigns. See how personalized messaging to engaged readers through Hum boosted early bird and non-member registrations.
Carson Fiori - Revenue
Case Study: IASA Generated $40K in Essential Event Revenue Using Hum
After two years of virtual events and underwhelming in-person attendance numbers, IASA was looking for a data-backed way to reinvigorate marketing efforts for their upcoming annual event. Learn how they used Hum to drive event registrations and critical non-dues revenue.
Carson Fiori - Engagement
Case Study: Targeted Outreach Drives New Registrations for SSP’s Annual Meeting
Leveraging Hum's AI and live engagement campaigns, SSP streamlined promotions for their annual meeting, engaging new audiences and driving registrations in a highly targeted yet scalable way.
Jake Minturn - Culture & News
Meet Alchemist - Hum's AI-Powered Data Engine
Your data strategy is about to get better. Introducing Alchemist - the AI engine at the heart of Hum, transforming data into valuable insights and predictions.
Laura Simis
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