AI can Empower Journal Editors
Explore how publishers like Oxford University Press and Rockefeller University Press leverage AI to enhance editorial workflows, improve content strategy, and maintain academic quality.
Laura SimisUnified data
- Content
- Growth
Case Study: CRA Fuels Prospect Marketing with Intent Data
CRA integrates Bombora data with Hum first-party data intelligence to more effectively identify, engage, and close high-intent sales prospects.
Carson Fiori - Technology
That's the Way the Cookie Crumbles
Google may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2024 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.
Laura Simis - Growth
Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson Fiori - Growth
6 Emerging Data Trends Publishers Can't Ignore
Level up your data game! Explore key ways publishers are using data and AI for personalization, product development, workflow efficiency, social impact, and demonstrating institutional value in 2024.
Laura Simis
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