Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson FioriSee how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson FioriLevel up your data game! Explore key ways publishers are using data and AI for personalization, product development, workflow efficiency, social impact, and demonstrating institutional value in 2024.
Laura SimisWhat we got right, and a sneak peek at the 2024 trends ahead.
John ChalliceHum's SVP of Business Development joined the CCC Velocity of Content podcast to talk about the types of data that most publishers are already collecting, but aren't taking advantage of. Learn what a "golden record" is, and how to achieve it.
Laura SimisGoogle may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2023 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.
Laura Simis