Hum's SVP of Business Development joined the CCC Velocity of Content podcast to talk about the types of data that most publishers are already collecting, but aren't taking advantage of. Learn what a "golden record" is, and how to achieve it.
Laura SimisGoogle may have delayed the phaseout of third-party data (...again) - but prioritizing first-party data in 2023 is still your best strategy. Here’s how the third-party cookie is beginning to crumble, and the steps publishers need to take this year to get ahead.
Laura SimisNot all data is created equal. Get the scoop on everything publishers need to know about zero-, first-, second-, and third-party data sources.
Evan O'NeillPublishers sit on a goldmine of data. Don’t let yours go to waste! We’re breaking down the fundamentals of data and customer data solutions for scholarly publishers - and best of all, we’re doing it for free.
Dustin SmithWhat may appear as rich, fertile, and full of promise from the outside may turn out to be a data swamp in disguise. In reality, most data lakes are dense, hostile, and publishers can lose good expeditioners in there for years.
Laura Simis