Case Study: IFT Expands Success of Event Promotion Strategy
Discover how IFT FIRST 2024 achieved an 80% revenue increase from first-time attendees using personalized engagement strategies.
Carson FioriDiscover how IFT FIRST 2024 achieved an 80% revenue increase from first-time attendees using personalized engagement strategies.
Carson FioriExplore how collaboration and interoperability will shape scholarly publishing in 2025. Industry leaders reveal priorities for sustainable growth and technological innovation.
Richard BennettAfter two years of virtual events and underwhelming in-person attendance numbers, IASA was looking for a data-backed way to reinvigorate marketing efforts for their upcoming annual event. Learn how they used Hum to drive event registrations and critical non-dues revenue.
Carson FioriThere’s an incredibly high bar for developing valuable digital content. Many of the organizations I’ve worked with have struggled to create effective, valuable content programs. This piece shares my perspective on how to create a sponsored content program that drives value for readers and sponsors, and drives revenue for your organization.
Joe HaddockYour association can build a more effective sponsor engagement strategy. With year-round nurturing and digital-first tactics, you can extend the impact, value, and revenue from sponsorships and partners.
Claire Glisson