After two years of virtual events and underwhelming in-person attendance numbers, IASA was looking for a data-backed way to reinvigorate marketing efforts for their upcoming annual event. Learn how they used Hum to drive event registrations and critical non-dues revenue.
Carson FioriThere’s an incredibly high bar for developing valuable digital content. Many of the organizations I’ve worked with have struggled to create effective, valuable content programs. This piece shares my perspective on how to create a sponsored content program that drives value for readers and sponsors, and drives revenue for your organization.
Joe HaddockYour association can build a more effective sponsor engagement strategy. With year-round nurturing and digital-first tactics, you can extend the impact, value, and revenue from sponsorships and partners.
Claire GlissonHum intelligence reveals the data you need to design strategies for new revenue opportunities. Hum also includes a set of features to help you bring those ideas to life. Read on to discover a use case where an association builds a paid webinar series from a set of high performing free content.
Claire Glisson