There’s an incredibly high bar for developing valuable digital content. Many of the organizations I’ve worked with have struggled to create effective, valuable content programs. This piece shares my perspective on how to create a sponsored content program that drives value for readers and sponsors, and drives revenue for your organization.Joe Haddock
Joe Haddock is Chief Digital Officer of CyberRisk Alliance. His role provides strategic, hands-on leadership to the organization with goals including scaling the digital platform, growing the total audience database, and expanding the range of products and services we provide. Joe has direct responsibility for managing the audience and data marketing teams; production (including ad ops) groups; and enterprise project management. Prior to joining CRA, Joe worked at HIMSS as VP, Digital Strategy. In that role, Joe architected and installed a digital platform to successfully support the growth of HIMSS’ annual global conference; launched HIMSSTV; and spearheaded the rapid expansion of HIMSS’ digital media and ABM capabilities. Joe has previously held senior-level technology leadership positions at Thomson Reuters; Wicks Business Media; the Daily Meal (Spanfeller Group); and American Lawyer Media (ALM).