Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson FioriMember retention
- Growth
- Engagement
Member Engagement Challenges (and How to Solve Them)
Here are three of the obstacles that hold organizations back from achieving best-in-class engagement, and smart data solutions and personalization strategies your association can use to overcome them.
Laura Simis - Engagement
From Churn to Charmed: Modern Member Retention Tactics
Delighting members step is critical to ensuring renewals; unfortunately, it’s also the most difficult. Associations have to understand which content, products and programs are most interesting to members in order to keep them engaged and renewing their membership.
Claire Glisson - Content
3 Secrets Associations Need for a Better Content Strategy
In our estimation, there are three components of an impactful, engaging content strategy: development, distribution and monetization. These core tenets, coupled with smart data tracking and analytics, set the stage for thriving, highly engaged association members. Learning from and leveraging insights makes it possible to develop a content strategy that engages and converts.
Claire Glisson
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