2023 Tech Trends: Recap for Publishers
What we got right, and a sneak peek at the 2024 trends ahead.
John ChalliceData silos
- Technology
- Growth
The Power of Connected Profiles
Want a seat at your audience's table? Connected profiles unify behavioral data and contact info into rich 360° audience views, unlocking hyperpersonalized experiences, granular segmentation and high-impact activations.
John Challice - Content
The Power of the Golden Record
Hum's SVP of Business Development joined the CCC Velocity of Content podcast to talk about the types of data that most publishers are already collecting, but aren't taking advantage of. Learn what a "golden record" is, and how to achieve it.
Laura Simis - Technology
How a CDP Helps With Data Privacy
=Learn why a Customer Data Platform (CDP) is the answer to data security and consent management. Centralize all customer data in a single, secure location to better manage, protect, and activate customer data in a privacy-safe environment, and discover how a sound customer data strategy is the foundation to building customer trust and long-term engagement.
Niall Little - Culture & News
Everything Publishers Need to Know About Data
Publishers sit on a goldmine of data. Don’t let yours go to waste! We’re breaking down the fundamentals of data and customer data solutions for scholarly publishers - and best of all, we’re doing it for free.
Dustin Smith
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