B2B Media Companies Are Sitting on Untapped Content Potential
Discover how B2B media organizations are turning overlooked content into personalized, high-engagement experiences that drive engagement and revenue.
Laura SimisContent tagging
- Content
- Revenue
Case Study: Us Weekly Turns Celebrity Content into Ad Revenue
a360 leverages Hum’s Alchemist AI content tagging to surface new programmatic ad categories and inventory.
Jake Minturn - Content
The Future of Taxonomies in Modern Media Organizations
Discover how AI-generated taxonomies are revolutionizing content organization in media. AI-powered classification is driving efficiency, consistency, and scalability for modern media organizations.
John Challice - Engagement
Case Study: Targeted Outreach Drives New Registrations for SSP’s Annual Meeting
Leveraging Hum's AI and live engagement campaigns, SSP streamlined promotions for their annual meeting, engaging new audiences and driving registrations in a highly targeted yet scalable way.
Jake Minturn - Technology
Hum Feature: Profile Search
Find the right audience for every piece of content. Paste a webinar description or article summary into Hum and use AI to generate a segment of readers whose interests match.
Niall Little
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