Case Study: Us Weekly Turns Celebrity Content into Ad Revenue
a360 leverages Hum’s Alchemist AI content tagging to surface new programmatic ad categories and inventory.
Jake Minturnb2c media
- Revenue
- Technology
Chrome's Cookie Comeback: Why Smart Publishers Are Still Baking with First-Party Ingredients
Google's keeping third-party cookies. Here's why first-party data remains crucial for publishers' success in digital advertising and audience engagement.
Laura Simis - Content
The Future of Taxonomies in Modern Media Organizations
Discover how AI-generated taxonomies are revolutionizing content organization in media. AI-powered classification is driving efficiency, consistency, and scalability for modern media organizations.
John Challice - Revenue
How Media Orgs Can Leverage CDPs
Discover how media organizations can stay ahead of the curve in 2023 with customer data platforms (CDPs) by prioritizing first-party data, generating audience understanding, driving revenue, improving user experiences, and improving email performance. Learn how a CDP can help media businesses to leverage their customer data, and use personalized marketing campaigns to grow their business, while respecting their customers' privacy.
Laura Simis
No posts yet