Product development

  • AI in the Trough of Disillusionment

    AI in the Trough of Disillusionment

    Explore AI's journey through the 'trough of disillusionment' in publishing. Experts at Platform Strategies talk starting small, user feedback, and data access.

  • Hum Feature: Profile Search

    Hum Feature: Profile Search

    Find the right audience for every piece of content. Paste a webinar description or article summary into Hum and use AI to generate a segment of readers whose interests match.

  • Open Source vs. Building from Scratch

    Open Source vs. Building from Scratch

    Here's a look at why we ultimately decided that we needed to build our own CDP to form the core of the Hum Association Intelligence Platform. With open source programs like WordPress, Android, and Linux, we had to weigh the benefits and drawbacks before building our own CDP. As we continued to upgrade our customized platform, our tech team was confident that this was the right choice!

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