personalization

  • What Can AI Do For Publishers?

    What Can AI Do For Publishers?

    Explore how AI is helping research publishers become more efficient and effective. Publishers can use artificial intelligence to automate manual tasks, simplify the peer review process, and deliver personalized content recommendations.

  • 4 Key Segments for Publishers

    4 Key Segments for Publishers

    As publishers seek to scale APCs and uncover new revenue models, there’s also greater emphasis and focus on understanding and serving the end reader. To do so, publishers must modernize their methods for interacting with their audience.

  • 5 Reasons Younger Generations Aren't Joining Associations

    5 Reasons Younger Generations Aren't Joining Associations

    Today, Millennials + Gen Z account for 40% of the working population in the US. And yet, on average, 71% of an association’s member base is comprised of members over the age of 40. In order to turn numbers like these around, associations must learn how to understand and serve the next generation of professionals. Hint: Personalization is key.

  • Member Engagement Challenges (and How to Solve Them)

    Member Engagement Challenges (and How to Solve Them)

    Here are three of the obstacles that hold organizations back from achieving best-in-class engagement, and smart data solutions and personalization strategies your association can use to overcome them.

  • Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

    Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

    In years past, PCMA had relied on email as the primary channel to promote their annual Convening Leaders event. But as they launched marketing for their 2022 conference, the team saw immediate signs that their tried-and-true strategy wasn’t working. With Hum data at their fingertips, PCMA was able to refresh their email marketing strategy, target key segments with tailored messaging, and successfully reach their audience for Convening Leaders.

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