Meet Alchemist - Hum's AI-Powered Data Engine
Your data strategy is about to get better. Introducing Alchemist - the AI engine at the heart of Hum, transforming data into valuable insights and predictions.
Laura SimisPersonalization
- Culture & News
- Growth
Case Study: How SSP uses Data to Engage Scholarly Kitchen Readers
See how the Society for Scholarly Publishing uses Hum to connect real-time member and audience feedback from The Scholarly Kitchen readers to improve digital experiences and connect over 1,700 members to resources that fit their interests and behaviors.
John Challice - Content
2022 Personalization at Associations Report
71% of consumers expect companies to deliver personalized interactions. 76% get frustrated when that doesn’t happen. And yet, only 25% of associations have plans to launch personalized communications in the coming year. Read on if you're ready to rethink your approach.
Claire Glisson - Engagement
3 Engagement Strategies Scholarly Publishers Can Steal from Media Giants
As the modern media landscape has grown, entertainment tech giants have raised the bar for online experiences. Here are the key strategies scholarly publishers can draw inspriation from to create memorable & engaging experiences for readers.
Laura Simis
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