Secure your association's future by establishing data sovereignty with publishing partners. Learn how to negotiate for ownership and access to first-party data essential for AI innovation, personalization, and strategic growth.
John ChalliceLevel up your data game! Explore key ways publishers are using data and AI for personalization, product development, workflow efficiency, social impact, and demonstrating institutional value in 2024.
Laura SimisWant a seat at your audience's table? Connected profiles unify behavioral data and contact info into rich 360° audience views, unlocking hyperpersonalized experiences, granular segmentation and high-impact activations.
John ChalliceData is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. With the right data, your association can create a smart plan to grow your association membership by engaging the right people with the right messages at the right time.
Dustin SmithLearn how an audience strategy can help professional associations increase their reach, revenue, and resilience in a digital landscape. Hum explains audience strategy, the things associations should consider when thinking about growing their membership, and how content and data can help to gain insights into the audience's behaviors and interests.
Claire Glisson