Member Data

  • What is a CDP and Does My Association Need One?

    What is a CDP and Does My Association Need One?

    Customer Data Platforms organize your previously scattered association data into one streamlined system. Good CDPs will go one step further - they will help you activate that data into marketing activity to engage your membership.

  • 2 Data-Driven Ways to Grow Your Membership

    2 Data-Driven Ways to Grow Your Membership

    Data is the key to understanding how members, subscribers, and anonymous website visitors interact with your association. If you can understand this data story, you can create a smart plan for engaging the right people with the right messages at the right time, ultimately growing your membership base.

  • Optimizing Annual Meeting Programming

    Optimizing Annual Meeting Programming

    With Hum, you’ll get inspiration for improving event programming from many data sources across your organization. Hum pulls real-time engagement trends from sources like your learning systems, website, blog, marketing, and, of course, recent events, to show you what your audience is most interested in. Use this information to improve future events content, and create new programming proven to excite and engage members, including those you are most keen to reach. Make your programming more relevant, comprehensive, interesting, and better aligned to specific potential attendee populations you may currently be missing.

  • Data Safety Month Takeaways

    Data Safety Month Takeaways

    Hum's June Data Safety Month was a deep-dive into best practices for cybersecurity, the impact data has on your bottom-line revenue, and how to protect your organization from a data breach. In case you missed anything, here's a visual look at the highlights and key takeaways!

  • 5 Ways to Protect Your Organization From A Data Breach

    5 Ways to Protect Your Organization From A Data Breach

    Don’t become static. Now is the time to implement strategies to protect your organization from a cybersecurity threat. As you digitally transform your organization, you will need to embrace new frameworks for monitoring your audience and member data. Here are the top 5 ways to protect your association against a data breach, including how to implement internal controls, developing password protocols, and how to create a data breach response plan!

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