First-party data

  • Using Data to Future-Proof Your Association
    Growth

    Using Data to Future-Proof Your Association

    Digital transformation is all about understanding your audience, personalizing your content, and creating an intelligent story out of your data. It’s no surprise that over 75% of worldwide associations will undergo digital transformations by 2023. Read on to learn how to use data to solve your growth challenges, and modernize your association.

    Claire Glisson
  • Why Your Association Should be Collecting First Party Data
    Technology

    Why Your Association Should be Collecting First Party Data

    Advertising guru Sir Martin Sorrell said that “2020 is the year of first-party data.” He’s partially right. Actually, its importance will extend far into the next decade, as savvy marketers and businesses leverage its power.

    Claire Glisson
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