How Multi-Stage Campaigns Transform Reader Relationships
The Nurture Revolution! Why one-and-done content campaigns are obsolete. Learn how publishers are utilizing multi-stage campaigns to drive engagement and get results.
Carson FioriAuthor recruitment
- Engagement
- Content
AI can Empower Journal Editors
Explore how publishers like Oxford University Press and Rockefeller University Press leverage AI to enhance editorial workflows, improve content strategy, and maintain academic quality.
Laura Simis - Engagement
Cut Through the Noise: Publishers Are Using Data and AI to Target Authors
Learn how industry leaders like OUP, AIP Publishing, and RUP are tailoring author marketing efforts by geographic location, researcher interests, and institutional read & publish deals for higher engagement.
Laura Simis - Engagement
Case Study: OUP Boosts Author Engagement with Targeted Call for Papers Campaigns
Oxford University Press uses Hum to segment potential authors by topical interests, delivering hyper-personalized call for paper campaigns that outperform email.
Andrea Hoffman - Engagement
Attract Authors and Reviewers to Your Journal
Looking to attract top researchers to your journal in the era of OA? Learn how to leverage behavioral data in Hum to build segments and market opportunities to publish, and discover three effective segment-building strategies for author and reviewer recruitment.
Dustin Smith
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