AI can Empower Journal Editors
Explore how publishers like Oxford University Press and Rockefeller University Press leverage AI to enhance editorial workflows, improve content strategy, and maintain academic quality.
Laura SimisAuthor recruitment
- Content
- Engagement
Cut Through the Noise: Publishers Are Using Data and AI to Target Authors
Learn how industry leaders like OUP, AIP Publishing, and RUP are tailoring author marketing efforts by geographic location, researcher interests, and institutional read & publish deals for higher engagement.
Laura Simis - Engagement
Case Study: OUP Boosts Author Engagement with Targeted Call for Papers Campaigns
Oxford University Press uses Hum to segment potential authors by topical interests, delivering hyper-personalized call for paper campaigns that outperform email.
Andrea Hoffman - Engagement
Attract Authors and Reviewers to Your Journal
Looking to attract top researchers to your journal in the era of OA? Learn how to leverage behavioral data in Hum to build segments and market opportunities to publish, and discover three effective segment-building strategies for author and reviewer recruitment.
Dustin Smith - Growth
How Scholarly Publishers Can Market to Authors
Authors want to be read by their peers, and the esteem of publishing in high-prestige journals may have once been enough to sway them. But under gold OA models, scholarly publishers must find new tactics and technology to market to and deliver a better experience for authors.
Laura Simis
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