2025 Publishing Technology Trends: A Look Back and Forward
The 2024 publishing tech recap: AI advances, B2C shift, core system upgrades. Explore how we expect to see these trends evolve in 2025 for scholarly publishers.
Laura SimisAudience Engagement
- Technology
- Content
AI can Empower Journal Editors
Explore how publishers like Oxford University Press and Rockefeller University Press leverage AI to enhance editorial workflows, improve content strategy, and maintain academic quality.
Laura Simis - Growth
Case Study: CRA Fuels Prospect Marketing with Intent Data
CRA integrates Bombora data with Hum first-party data intelligence to more effectively identify, engage, and close high-intent sales prospects.
Carson Fiori - Engagement
The Audience-Centric Shift in Publishing for 2024
Publishers are prioritizing audience intelligence and personalization in 2024. Explore expanded audience strategies, data-driven insights, AI segmentation for authors/readers, and new revenue opportunities through audience engagement.
John Challice - Growth
Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson Fiori
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