Case Study: Us Weekly Turns Celebrity Content into Ad Revenue
a360 leverages Hum’s Alchemist AI content tagging to surface new programmatic ad categories and inventory.
Jake MinturnAd revenue
- Revenue
- Technology
Chrome's Cookie Comeback: Why Smart Publishers Are Still Baking with First-Party Ingredients
Google's keeping third-party cookies. Here's why first-party data remains crucial for publishers' success in digital advertising and audience engagement.
Laura Simis - Revenue
How Publishers Will Drive More Revenue in 2023
Discover the #1 revenue growth opportunities for publishers in the coming year, including new products and business models, harnessing the power of data, and focusing on audience-first experiences.
Evan O'Neill - Revenue
How Media Orgs Can Leverage CDPs
Discover how media organizations can stay ahead of the curve in 2023 with customer data platforms (CDPs) by prioritizing first-party data, generating audience understanding, driving revenue, improving user experiences, and improving email performance. Learn how a CDP can help media businesses to leverage their customer data, and use personalized marketing campaigns to grow their business, while respecting their customers' privacy.
Laura Simis - Revenue
Case Study: Developing Sponsored Content Programs that Drive Revenue
There’s an incredibly high bar for developing valuable digital content. Many of the organizations I’ve worked with have struggled to create effective, valuable content programs. This piece shares my perspective on how to create a sponsored content program that drives value for readers and sponsors, and drives revenue for your organization.
Joe Haddock
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