What Google's Cookie Reversal Means for Publishers
Third-party cookies refuse to crumble: A tactical advantage for publishers who prepared anyway.
Laura SimisAd revenue
- Technology
- Revenue
Case Study: Us Weekly Turns Celebrity Content into Ad Revenue
a360 leverages Hum’s Alchemist AI content tagging to surface new programmatic ad categories and inventory.
Jake Minturn - Technology
Chrome's Cookie Comeback: Why Smart Publishers Are Still Baking with First-Party Ingredients
Google's keeping third-party cookies. Here's why first-party data remains crucial for publishers' success in digital advertising and audience engagement.
Laura Simis - Revenue
How Publishers Will Drive More Revenue in 2023
Discover the #1 revenue growth opportunities for publishers in the coming year, including new products and business models, harnessing the power of data, and focusing on audience-first experiences.
Evan O'Neill - Revenue
How Media Orgs Can Leverage CDPs
Discover how media organizations can stay ahead of the curve in 2023 with customer data platforms (CDPs) by prioritizing first-party data, generating audience understanding, driving revenue, improving user experiences, and improving email performance. Learn how a CDP can help media businesses to leverage their customer data, and use personalized marketing campaigns to grow their business, while respecting their customers' privacy.
Laura Simis
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