Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson FioriSegmentation
- Growth
- Growth
6 Emerging Data Trends Publishers Can't Ignore
Level up your data game! Explore key ways publishers are using data and AI for personalization, product development, workflow efficiency, social impact, and demonstrating institutional value in 2024.
Laura Simis - Technology
Hum Feature: Profile Search
Find the right audience for every piece of content. Paste a webinar description or article summary into Hum and use AI to generate a segment of readers whose interests match.
Niall Little - Content
Build Better Segments for Content Marketing
Struggling to get content seen by the right readers? Smart segmentation is the solution. This post explores how publishers can leverage dynamic profiles and AI deep search to build audiences tailored to each piece of content.
Laura Simis - Engagement
Attract Authors and Reviewers to Your Journal
Looking to attract top researchers to your journal in the era of OA? Learn how to leverage behavioral data in Hum to build segments and market opportunities to publish, and discover three effective segment-building strategies for author and reviewer recruitment.
Dustin Smith
No posts yet