What Google's Cookie Reversal Means for Publishers
Third-party cookies refuse to crumble: A tactical advantage for publishers who prepared anyway.
Laura SimisSegmentation
- Technology
- Engagement
How Multi-Stage Campaigns Transform Reader Relationships
The Nurture Revolution! Why one-and-done content campaigns are obsolete. Learn how publishers are utilizing multi-stage campaigns to drive engagement and get results.
Carson Fiori - Growth
Case Study: CRA Fuels Prospect Marketing with Intent Data
CRA integrates Bombora data with Hum first-party data intelligence to more effectively identify, engage, and close high-intent sales prospects.
Carson Fiori - Growth
Case Study: IFT Increases Marketable Audience by 10% Using Hum
See how IFT expanded their marketable audience by 10%, using Hum to target anonymous readers with campaigns offering gated materials in exchange for identifying details.
Carson Fiori - Growth
6 Emerging Data Trends Publishers Can't Ignore
Level up your data game! Explore key ways publishers are using data and AI for personalization, product development, workflow efficiency, social impact, and demonstrating institutional value in 2024.
Laura Simis
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