Segmentation

  • Hum Feature: Profile Search
    Technology

    Hum Feature: Profile Search

    Find the right audience for every piece of content. Paste a webinar description or article summary into Hum and use AI to generate a segment of readers whose interests match.

    Niall Little
  • Build Better Segments for Content Marketing
    Content

    Build Better Segments for Content Marketing

    Struggling to get content seen by the right readers? Smart segmentation is the solution. This post explores how publishers can leverage dynamic profiles and AI deep search to build audiences tailored to each piece of content.

    Laura Simis
  • Attract Authors and Reviewers to Your Journal
    Engagement

    Attract Authors and Reviewers to Your Journal

    Looking to attract top researchers to your journal in the era of OA? Learn how to leverage behavioral data in Hum to build segments and market opportunities to publish, and discover three effective segment-building strategies for author and reviewer recruitment.

    Dustin Smith
  • Case Study: Silverchair Uses Data to Identify Marketing Leads
    Growth

    Case Study: Silverchair Uses Data to Identify Marketing Leads

    Silverchair automated their lead qualification process with Hum's segment builder, increasing visibility and efficiency for their marketing and sales teams. By identifying marketing leads based on behavioral data in Hum, Silverchair was able to focus on moving leads closer to sales conversations, while syncing directly with their CRM platform for streamlined lead management.

    Jake Minturn
  • 4 Key Segments for Publishers
    Content

    4 Key Segments for Publishers

    As publishers seek to scale APCs and uncover new revenue models, there’s also greater emphasis and focus on understanding and serving the end reader. To do so, publishers must modernize their methods for interacting with their audience.

    Dustin Smith
No posts yet