Segmentation

  • Attract Authors and Reviewers to Your Journal

    Attract Authors and Reviewers to Your Journal

    Looking to attract top researchers to your journal in the era of OA? Learn how to leverage behavioral data in Hum to build segments and market opportunities to publish, and discover three effective segment-building strategies for author and reviewer recruitment.

  • Case Study: Silverchair Uses Data to Identify Marketing Leads

    Case Study: Silverchair Uses Data to Identify Marketing Leads

    Silverchair automated their lead qualification process with Hum's segment builder, increasing visibility and efficiency for their marketing and sales teams. By identifying marketing leads based on behavioral data in Hum, Silverchair was able to focus on moving leads closer to sales conversations, while syncing directly with their CRM platform for streamlined lead management.

  • 4 Key Segments for Publishers

    4 Key Segments for Publishers

    As publishers seek to scale APCs and uncover new revenue models, there’s also greater emphasis and focus on understanding and serving the end reader. To do so, publishers must modernize their methods for interacting with their audience.

  • Case Study: How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks

    Case Study: How PCMA Achieved 70% of Their Digital Event Registrations in 3 Weeks

    In order to meet ambitious in-person and digital attendance goals, PCMA needed a partner who could help them build an effective data-centric marketing strategy that would get them across the finish line. With Hum’s help, PCMA not only closed their registration sales gap in a three month period, but exceeded their lofty goal of 2,500 in-person registrations.

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