Segmentation

  • 4 Key Segments for Publishers

    4 Key Segments for Publishers

    As publishers seek to scale APCs and uncover new revenue models, there’s also greater emphasis and focus on understanding and serving the end reader. To do so, publishers must modernize their methods for interacting with their audience.

  • Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

    Case Study: How PCMA Increased Clicks on Event Marketing Emails by 59%

    In years past, PCMA had relied on email as the primary channel to promote their annual Convening Leaders event. But as they launched marketing for their 2022 conference, the team saw immediate signs that their tried-and-true strategy wasn’t working. With Hum data at their fingertips, PCMA was able to refresh their email marketing strategy, target key segments with tailored messaging, and successfully reach their audience for Convening Leaders.

  • How Can Publishers Build Relationships with Their Readers?

    How Can Publishers Build Relationships with Their Readers?

    As transformational deals abound and scholarly publishers contend with new challenges posed by Open Access, there’s no better time to focus on building relationships with your readers.

  • Case Study: Developing Sponsored Content Programs that Drive Revenue

    Case Study: Developing Sponsored Content Programs that Drive Revenue

    There’s an incredibly high bar for developing valuable digital content. Many of the organizations I’ve worked with have struggled to create effective, valuable content programs. This piece shares my perspective on how to create a sponsored content program that drives value for readers and sponsors, and drives revenue for your organization. 

  • From Churn to Charmed: Modern Member Retention Tactics

    From Churn to Charmed: Modern Member Retention Tactics

    Delighting members step is critical to ensuring renewals; unfortunately, it’s also the most difficult. Associations have to understand which content, products and programs are most interesting to members in order to keep them engaged and renewing their membership.

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