Marketing Strategy

  • What’s the Difference Between Market Research and Audience Intelligence?

    What’s the Difference Between Market Research and Audience Intelligence?

    How effective are your current methods of understanding what drives membership? As you decipher the best methods for communicating to your prospective members, use this quick guide to understand market research, audience intelligence, and how Hum is outperforming CDPs (through technology built specifically with association needs in mind!)

  • Meet Gen-Z Infographic

    Meet Gen-Z Infographic

    Generation Z (sometimes referred to as Gen-Z or Zoomers) were born between 1997 and 2015, succeeding Millennials and preceding Generation Alpha. With an age range between 6-24, this group has never witnessed life without the internet. Due to this, they are the truest classification of ‘digital natives,’ expecting more innovation than any generation before.

  • Inside the Millennial Mind Infographic

    Inside the Millennial Mind Infographic

    Millennials, born between 1981 and 1996, are presently the largest age group in the United States. Read on for a visual look at their interests and key drivers of behavior. Learn how to serve this important group of potential members and up-and-coming industry leaders.

  • A Complete Guide to Attracting New Members in the Digital Age

    A Complete Guide to Attracting New Members in the Digital Age

    In 2021, your marketing efforts should be oriented towards Millennials and Generation Zers. With a purchasing power exceeding 1.42-trillion-dollars in 2020 - This demographic of 140+-million young professionals should not be underestimated or overlooked. Use this comprehensive guide for tips on understanding the modern member, developing your member lifecycle, utilizing humanization, and actually *keeping* young members engaged for sustainable profitability!

  • Improving Event Marketing

    Improving Event Marketing

    When you have the ability to cultivate a larger audience and engage them year-round, event marketing is easier, and more targeted. Via Hum’s intelligence, you already know who will be interested in an event. And with targeted emails, based on Hum real-time segments, you have a high-impact, low-cost channel to nurture your audience toward event signups.

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