Publishers' Biggest Worries and Hopes in the Age of AI
Will AI erode research quality or unlock new possibilities? A panel of publishing experts weigh in on their biggest worries and hopes as AI transforms scholarly communication.
Laura SimisMarketing strategy
- Engagement
- Technology
2023 Tech Trends: Recap for Publishers
What we got right, and a sneak peek at the 2024 trends ahead.
John Challice - Culture & News
Navigating A Data-Driven Future: Key Insights from Platform Strategies
The marketing landscape is shifting drastically, and industry leaders gathered at Platform Strategies 2023 to discuss. Panelists highlighted the rising importance of first-party data, personalization, and author experience to understand audiences and evolve from B2B to B2C strategies.
Jake Minturn - Revenue
Case Study: IASA Generated $40K in Essential Event Revenue Using Hum
After two years of virtual events and underwhelming in-person attendance numbers, IASA was looking for a data-backed way to reinvigorate marketing efforts for their upcoming annual event. Learn how they used Hum to drive event registrations and critical non-dues revenue.
Carson Fiori - Engagement
Case Study: Targeted Outreach Drives New Registrations for SSP’s Annual Meeting
Leveraging Hum's AI and live engagement campaigns, SSP streamlined promotions for their annual meeting, engaging new audiences and driving registrations in a highly targeted yet scalable way.
Jake Minturn
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