How Multi-Stage Campaigns Transform Reader Relationships
The Nurture Revolution! Why one-and-done content campaigns are obsolete. Learn how publishers are utilizing multi-stage campaigns to drive engagement and get results.
Carson FioriMarketing strategy
- Engagement
- Technology
2025 Publishing Technology Trends: A Look Back and Forward
The 2024 publishing tech recap: AI advances, B2C shift, core system upgrades. Explore how we expect to see these trends evolve in 2025 for scholarly publishers.
Laura Simis - Growth
Case Study: CRA Fuels Prospect Marketing with Intent Data
CRA integrates Bombora data with Hum first-party data intelligence to more effectively identify, engage, and close high-intent sales prospects.
Carson Fiori - Engagement
Cut Through the Noise: Publishers Are Using Data and AI to Target Authors
Learn how industry leaders like OUP, AIP Publishing, and RUP are tailoring author marketing efforts by geographic location, researcher interests, and institutional read & publish deals for higher engagement.
Laura Simis - Engagement
Publishers' Biggest Worries and Hopes in the Age of AI
Will AI erode research quality or unlock new possibilities? A panel of publishing experts weigh in on their biggest worries and hopes as AI transforms scholarly communication.
Laura Simis
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